Maintaining Company Image via Photographs of New Home Construction

When you begin new home construction, you do so with a certain vision in your mind.  You’re trying to create an overall picture of the home and its surroundings, whether the home is an apartment building or a house.  Maybe you’re attracted by certain architectural features.  Or maybe you’re trying to create the ideal environment to raise a family.  There are many things to consider when building a home, depending on the kind of clientele you want to attract and the image you want to project.

David Weekley – Grandview at the Heights

Project a Family Image

At Grey Street Studios, we’re here to help you extend that vision, that image of yourself and your company via architectural photography.  Depending on what type of image you want to project, we’ll be here to take the architectural photographs that correspond.

For example, if you want to project the image of a company that is building family homes, you’ll want to emphasize how a family can be made comfortable in the homes you’re constructing.  You’ll need to make the living room look homey and comfortable enough for a family.  You’ll probably also want to decorate the kids rooms in ways that will appeal to them and their parents.

We’ll help you to recreate that snug feeling in the living room that will give it the appearance of a family retreat.  Little girls’ rooms can be made to look like they just stepped out of fairy tales while boys’ rooms can combine bold colors with ease of movement.

David Weekley – Grandview at the Heights

Appealing to Singles

On the other hand, if your company is known for appealing more to singles, you’ll want to create an aura of conviviality within the home.  Whether it’s an apartment or a house, it should look like the kind of place where you’ll want to invite people over and have a good time.  It should also look like the sort of place where you could easily get to meet people.

Families and singles have different priorities and these can be emphasized through architectural photography.  Whether you think your clients are going to be raising children or dating, we can take the photographs to convince them that your new home construction is the right place to be doing so.  Contact us for more information about architectural photography, its aims and the techniques it uses to get your message across.