Wednesday, September 30, 2020
Jul 24 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Orange County, Florida

As a builder heavily involved in new home construction, you realize you’re not taking promoting the beautiful homes you build. No surprise, but the promotional efforts so far have been a collection of photos quickly taken and thrown up to your website.

Unfortunately, the photos you and your family have taken of your completed homes fall woefully short in making that first-impression count.

Let’s face it. You rely on skilled trades to do their part in finishing your home, so it should be a ‘no brainer’ to use a pro when it comes to capturing all the elements that make your houses…a home.

For starters, the experienced team at Grey Street Studios understand how important it is to present the right perspectives inside and out; plus, they know how to create the mood, the color and capture those “Wow!” moments in the finished photographs they present to you.

                                                                            Pickett Reserve- Canton 

Never is it just about ‘point-and-shoot’ our way around the structure, or turn on a light here-and their inside to get the setting we want. More so, we gauge the setting of the site and home, and understanding how we can use the natural light with the best aperture settings, or key light focused on a stairway.

Often, the best exposures can be had by ‘bracketing’ the opening of the lense and choosing the best image upon editing. Angles? Again, it has to be natural and not draw attention to itself; always, our architectural photography is about finding the best attributes of the home, and its site, to showcase it with pizazz!

Contact us to learn more about our clients and why they keep coming back to us.

Jul 21 2014

If you’re selling a model home, you know that it’s important to make your home stand out in any way possible.  Home-buyers are out there looking at a number of different model homes.  You need to convince them to choose yours. You might know that nothing rivals the excellence of your construction or the beauty of your design.  However, it’s also important to convey this to your potential clients, something which can be done through architectural photography.

                                                                                                           T.W.Lewis De Sosa

Emphasizing That One Stunning Point About Your Model Home

An architectural photograph is going to be your client’s first exposure to your model home.  So you want it to be simply stunning in every way.  If there is something that really makes your model home stand out, such as its location close to a beach or a body of water, you definitely want to bring this into the exterior photos of your model home or development.

Emphasizing the Smaller Advantages of Your Model Home

Things get trickier when there’s no one thing that you can emphasize about the home.  If the home has many beautiful aspects but nothing that really stands out, then you might not understand exactly how to market that  home.  This is where an architectural photographer comes in and looks at the home with a fresh eye. Given that we have a great deal of experience in photographing model homes, it’s easy for us to see, at first glance, what the selling points of a model home are going to be. 

You might not think that there’s anything stunning about the model home you’ve built but the right architectural photographs can transform any well-built model home into a gorgeous piece of workmanship.  We consider all the options when it comes to photographing your model home such as whether it’s at its best in natural daylight or in the evening.  When it comes to photographing the interiors of the home, we’ll take advantage of the smallest details, such as the grain of the wood lining the floors to the beautiful paneling along the walls.

                                                                                                            AV Homes Zinfandel

The Architectural Photograph Represents the Entirety of the Home

An architectural photograph does not merely emphasize one aspect of a home.  It represents the entirety of the home.  You need to convince your potential client that everything has been thought of and nothing remains to be done.  This is a place that they could move into tomorrow and begin the rest of their lives.  Contact us for architectural photographs that will transform your model home into the ideal home for your potential customer.

Jul 17 2014

The selling points of luxury apartments are different than those of a home. It is more about the amenities and the lifestyle that can be realized by living in that apartment community. Professional images are essential in driving interest from merely looking on the website to visiting the luxury apartment community. Hire a professional that has the technical knowledge to create the best portfolio. An Architectural Photographer has the exceptional skills necessary to create indelible images of style and luxury.

                                                                             Sea Isle Resort, Orlando, FL   

Selling a lifestyle is about the amenities that are part of living in the luxury apartment community: lush landscaping around the complex, the views from the pool or lakes, large windows with beautiful views, workout studios, open areas, and club rooms. Capturing the modern architectural details of the apartment units will highlight the latest in stylish luxury apartment living. The photos must convey the apartment complex as a luxurious community that features beautiful amenities and a stylish lifestyle.

                                                                                       The Reserves At Alafaya

Grey Street Studios Architectural Photography has developed a comprehensive and affordable Photography & Video Tour Package custom designed for the luxury apartment community. A ground and aerial tour of the community and the surrounding neighborhood will show off beautiful landscaping, as well as nearby amenities such as parks, trails, and playgrounds. Creative Architectural Photography captures true-to-life interior and exterior images of the apartments and surrounding views. An appealing overview of the community can be created in minutes.

                                                           Evander Square at Celebration, Orlando, FL 

Contact us at Grey Street Architectural Photography and we will show you how our award-winning architectural photography will create images worthy of your luxury apartment community.

Jul 14 2014

What’s the first thing that anyone looks for in a home?  Most people want to make sure, first and foremost, that the home is the right size and has the right number of bedrooms.  Once they’ve assured themselves of this fact, they probably consider the location.  This can include the view from the house, which is always a selling point, and the conveniences available close by.  Is there a grocery store?  Restaurants?  Other shopping?  Size and location are probably the two most important selling points of a home.

                                                                                       -Ryland Homes Charlotte, NC Model Home


With the help of architectural photography, you can make sure that you emphasize the space and location of your model home.  With artfully taken photographs, the size of a room can be enhanced.  Most architectural photographers will know the right spots from which to take a photograph so as to emphasize the length and spaciousness of a room.  By placing furniture in the right spots, you can also increase the feeling of space.  Lighting is also an important component when it comes to creating space, and good lighting can make the most of the space available in the room.


When it comes to location, a good architectural photograph will be able to capture the view from the home.  Photos of the home’s surroundings can also tell the client a lot about the conveniences available around the home.  Is the home in a shaded woody area or does it overlook a crowded street?  Is there a children’s playground nearby or are there a number of shops and restaurants.

All this information can, of course, be provided in written form so that the client can learn more about the neighborhood.  However, it’s always nice for people to be able to see for themselves what a certain neighborhood looks like without having to actually visit it.  By providing your clients with this information right away, you make sure that only those who are really interested in the property show up, which saves you time and money in the long run.  Contact us for more information about architectural photographs to enhance the selling points of your model home.