Thursday, August 06, 2020
Aug 07 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa, Florida


Have you ever gotten up at 5:30 in the morning to see how the light plays off the angles of your model home?  Turn all the lights on in the house and in that blue light just before dawn, a new or model home becomes an inviting sanctuary.  Just like a lighthouse, it signals warmth, shelter, and comfort. 

                                                                            Union Park- Heron

The hard glare of a sunny, summer afternoon tells an entirely different story as dark shadows and high contrast accentuate angles and lines, and add dimension to an image.  A house photographed in this light might seem ultra modern, stylish and state-of-the-art.  Photograph the same house just before sunset and the golden glow will make it appear majestic, awash with rich tones that hint at affluence.

                                                                                 Union Park- Heron

Take the camera inside your newly built or model home and lighting still plays a major role.  Natural and indoor lighting can help showcase built-ins, staircases, or a smooth expanse of seemingly endless wood flooring.  At Grey Street Studios, we emphasize the geometry and patterns in a room to make it seem larger or more inviting.  

                                                                               Union Park- Heron

Architectural photography can highlight carvings and brickwork to give the impression of symmetry and shape, or feature curves and spirals that create a sense of beauty and peace.  Whatever the design or style of your new or model home, Grey Street Studios can bring it to light.

Please contact us, Grey Street Studios can help you attract the clientele you want by photographing your new or model home in the best possible light. 

Aug 04 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Florida

If you’re selling a model home, you probably want to show off every little detail, from that beautiful front lawn to that picturesque bedroom window.  One great way to do this is with custom high-end virtual tours.  A picture is definitely worth a thousand words, but it’s even more effective to get a 360 degree view of each and every room so that the customers get the feeling that they are actually standing in the room, looking around.

Flash, Video and Aerial Video Virtual Tours

With Flash virtual tours as well as video virtual tours, you’ll be able to combine photos and video to give the customer the complete experience of living in your model home.  With aerial video tours, you get the option of showcasing the entire community.  This way the customer can see the various amenities available nearby and get a distinct idea of the layout of the development.

                                                                            Taylor Morrison- Eden Point 

Help the Customer Play House

With tours of both, the outside and the inside of the home, you’re giving the customer the opportunity to see details that they would otherwise only be likely to see in person.  Seeing a virtual tour is like being immersed in the home.  With all the details of the home in place, you can almost pretend that you already live there.  That’s your comfy couch, your bed with the pale blue comforter, your towels hanging in the bathroom, within easy reach of your bathtub.

You could keep on selling a home with words.  You could try to convince the customer that it’s as beautiful as you make it out to be.  However, with virtual tours at your disposal, you can save your breath and allow the customers to see for themselves.

Imparting Information

And keep in mind that a virtual tour is not merely a sales device.  It’s also a great way of conveying information.  Every customer is looking for something different out of their brand new home.  Some want to have large living rooms while others are fond of walking paths or playgrounds in their community.  By showing them exactly what your community contains, you bring them information at their fingertips and they’ll thank you for it.  Contact us to put together the best possible high-end virtual tour for your model home today.

Aug 01 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: winter garden, Florida

 It happens all too often when it comes to ‘shooting’ a newly constructed home or office building: someone knows someone who is versed at photography because they handled photos for the last class reunion.

An exaggerated example, for sure, but it serves to prove that the normal point-and-shoot is a sure way to injure your brand, the professional work you do and send viewers to your competitors.

                                                           Ryland Homes- Isle of lake Hancock

Let’s face it. When the structure is of such high quality with detail that screams craftsman, then you’ve entered that level of architectural photograph that only a pro can deliver.

How so? For one thing, it’s all about creating images that stay with you, the kind that weaves the right light at the right time. And the best way to do this is through using light that enhances the right angles, the just-so plane and dimensional qualities of an exterior, a room or landscape.

                                                                     Ryland Homes- Isle of lake Hancock

The ideal light, of course, is the natural kind. To illustrate, think of a trying to portray the feel from looking out of a small bath area. You want to use a bit of shadow to define and outside column. This set up may entail shooting when the light is coming in, say, from a side window versus behind or in front of the lens.

And just maybe you need to add a small light on a stand to ‘spill’ some light on a beautiful wall texture: it’s the kind of know-how that comes from years of experience...award-winning experience.

                                                                      Ryland Homes- Isle of lake Hancock

So the next time you’re thinking about pulling out your cell phone to take photos of your Masterpiece, or call that nephew who bought a new digital camera, contact us.


Jul 28 2014
PROJECT LOCATION: Land o' Lakes, Pasco County, FLORIDA

When you’re looking to buy a builder model home, certain practical considerations do come into the picture.  For example, you want to make sure that the home is big enough for your family.  You also want to make sure that it’s conveniently located with respect to shops, restaurants, schools etc.  And you want to make sure that it fits your budget.  Aesthetics usually come last on most people’s list because they figure that they can first buy the home and then do up the interiors in a way that they like.

                               -Terra Bella Community, Cequesta Model by K Hovnanian Homes

Using the Aesthetics of a Home to Reel the Customer In

Even though aesthetics come last on the list, you can attract potential customers by showing them how beautiful your home is.  The lovely view from the home, either during the day or at night, can be a selling point for the home.  If the home is situated near the ocean or a lake, you can also use this to your advantage.  Additionally, just doing up the interiors of the home so that it looks elegant yet lived in, can create a great first impression on your customer.

Of course, we’re not suggesting that you ignore the practical aspects of home building.  You will need to inform your customer about the exact size of the home and whether it’s located near shops, restaurants etc.  However, you can reel the customer in by showing them how beautiful the home is, get them interested and then let them know what practical conveniences will be available to them if they buy that home.

                            -Terra Bella Community, Cequesta Model by K Hovnanian Homes

 How Buying a Home is Like Conducting an Interview

In this sense, buying a home is like conducting an interview.  As an employer, the first thing you notice about a potential employee is how they look.  Do they take pride in their appearance?  Are they neatly groomed?  If the answer is yes, then this creates a good first impression.  In contrast, someone who comes in without shaving and wearing a t-shirt and jeans, isn’t going to impress you right away.  Of course, the well-dressed employee will also have to be knowledgeable in order to get hired but looking presentable doesn’t hurt either.

So choosing a home is a similar process.  You need to dress the home up first and present it in the best possible way to your potential customer.  Once you’ve caught their attention, you can make sure you keep it by telling them about how conveniently it is located, how big it is and how there are wonderful schools close by.  Contact us for architectural photographs that will present your model home in the best possible aesthetic way.