Thursday, August 06, 2020
Aug 22 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Pinellas Park, Florida

Composition: It plays a very vital role for the architectural photographer, particularly when shooting interiors. Just how crucial is it with a brand-new home that is staged, say, with furniture and accessories?

Isn’t it just a matter of taking ‘aim’ and shooting one room after another?

Not so. In fact, the key for the photographer is to mentally ‘frame’ the shots, and then choose the right lense and lighting to finish composing all the elements in the photo.

                                                 Richman Properties- Epic at Gateway Centre

Often, that might mean moving furniture around a bit to highlight, or enhance, certain planes and angles of the room. For sure, lighting is also a key component to capturing the right atmosphere, be it formal, casual or a little bit of both.

What’s more, the natural lighting streaming in through windows or skylights is always a nice touch. Ideally, a mix of natural and portable lighting adds to bringing out the colors while adding that all-important depth to the finished photo.

Moreover, the photographer is always aware of his ‘foreground’ and ‘background’ when composing shots. For example, the practice eye will see how to make dark shadows play well against light spilling into a room. Maybe the effect intended is to add a glow behind small table’s sculpture, for example; or, a vase of flowers may become the focal point of the shot, making sure the colors and lines of the vase are accented properly.

                                                    Richman Properties- Epic at Gateway Centre

Always, the photographer is thinking about which lens to use to get the right proportions from floor to ceiling; once that is established, the eye is taking in what’s seen from either side of the plane.

Meticulous attention to such details, and planning of each shot usually will mean less time spent in post-production on the finished photos.

Contact us. Discover how our ‘practiced eye’ can turn your commercial construction project, or residential home, into the realm of showcase properties.


Aug 18 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Orange County, Florida

 Everyone knows that it’s necessary to get architectural photographs if you want to sell your builder model home.  However, you might just think of these photographs as another part of the process without expecting them to be works of art in and of themselves.  However, good architectural photographs are never routine or dull; on the contrary, they can become a great marketing tool.  Read on for some advantages of good architectural photography.

                                                       Riverstone Residential- Sanctuary at Eagle Creek

It Immerses the Viewer in the Home

A good architectural photograph will make the model home come alive.  This is something that has been said about works of art over the years.  A good work of art is one that makes its subject come alive to the viewer, whether that subject is the Mona Lisa or a humble, everyday arrangement of sunflowers.  Similarly, a good architectural photograph will make your model home seem more real to the customers.  They will be able to imagine themselves in those surroundings.  They’ll know, at one glance, how great it will be to sit at the window of the home and enjoy a cup of coffee in the mornings.  They’ll know how convenient it will be to prepare a meal in that kitchen.  And bringing these elements of the home alive will invoke their curiosity and make them want to see it, if only to satisfy themselves that what they imagined was true.

                                                      Riverstone Residential- Sanctuary at Eagle Creek

It Reminds Viewers of What They’re Looking For

Sometimes, people see a number of homes before deciding on one.  The process of home-buying can be a little bit confusing because different people are looking for different things in their homes.  And different homes offer different conveniences.  For one person, it may be very important to have a nice view and two bedrooms.  But it’s likely that this person has seen homes which may or may not have a view and have two, three or four bedrooms.  After seeing quite a few homes, it’s easy to forget what you initially wanted.  However, when you look at a good architectural photograph, you see at once what advantages attach themselves to a certain home.  And since you’re looking at this photograph by yourself, it’s easy to judge whether it’s what you’re looking for.  You’re less likely to get swayed by what other people say or think.

So if you thought that an architectural photograph was just a routine part of the process of selling a home, think again.  Contact us for photographs that will immerse viewers in your home and remind them of what they’re looking for.

Aug 14 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa, Florida

Aerial Photography has certainly changed over the last few years. Where it used to be cold and indifferent, like photographic mapping, now it is lively and close up. We hover over the trees like birds. We swing low, nearly landing but the rising over the roof of the house.

Nowadays the aerial photographer can give you a fuller, richer look at a neighborhood or a town. You can get an intimate yet unbiased view. You can flip between a precise aerial map and a peek into an active living room, like a fly at the window.

                                                                               Duval-II Model

Aerial photographers are endlessly ingenious now. We use remotely controlled cameras mounted on kites, miniature blimps, even long poles, or from drone aircraft that hover like humming birds. We take our long lenses on helicopters or small planes. Or we capture the sweep of the surroundings with our fisheyes.

Sharp and clean, the homes and communities are caught in the low light of dawn or sunset. We enable everyone to see how beautiful they are. We put together moving displays that summarize places in ways no ground-based tour could. We provide perspectives that make you see a place for the first time.

                                                                          Duval-II Model

People have always been envious of birds. We dream about the power to lift above the ground and over the tallest things we know, the grace of gliding, reading the movements of the air. Aerial photography achieves that for us. The aerial pictures, when done well, attract attention to the beauty of a place. 

Aerial photographs can be deadly useful as were the reconnaissance photos taken from Samuel Franklin Cody's "man lifter war kites" in 1890 or the stereographic images taken from the British dirigible Beta in 1912 or the pictures from the French Blériot observation aircraft in 1913.

                                                                                 Duval-II Model

For more than a century, almost since the invention of film and the invention of flight, the camera and the flying machine have been paired. Images taken from the air have always been stunning. Now the art of aerial photography has come close to perfection.

 Please contact us with inquiries.

Aug 11 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: St. petersburg, Florida

When you’re in new home construction, your aim is to sell these homes to families for whom they will be a good fit.  At times, people tend to think that all new homes look alike.  When you build several different homes in a housing development, it’s likely that their plans will be similar or even the same.  So how do you make such a home stand out and look unique?  After all, there are a number of builders out there who are also trying sell similar homes.

Doing Up the Same Model Home in Different Ways

One way of making your home stand out is by focusing on the interiors.  To make your interior look unique, you could take the same home and do it up in several different styles.  You could make one more modern-looking, with many geometrical shapes, solid colors and abstract paintings on the walls.  Another could have a more Victorian look, with ornate hardwood furniture, Persian carpets and Dresden China knick knacks arranged on the walls.  Yet another could be a combination of the two, with bright prints and a lot of light but retro accents like a carved wall mirror or an antique side table.

                                                                                                         Loggerhead-Starboard Model

Clients Can Put Their Own Individual Stamp on the Home

The idea behind presenting your model home in three different ways is to let your customer know that they can put their own individual stamp on the home.  Even though the home may be designed to suit the needs of many families, it doesn’t have to be cookie-cutter and can reflect the personality of the home owner.

                                                                                                        Loggerhead-Starboard Model

Architectural Photography Presents a Lifestyle to the Client

As architectural photographers, we can help you present the clients with a lifestyle that will suit them.  Given our vast experience in photographing homes, we know how to emphasize different things about different homes.  For the modern home, we would work with you to make it look stylish yet comfortable.  For the Victorian home, you can trust us to present it in a cozy yet elegant way.  For the type of interior that combines both styles, we’ll take photographs that emphasize the brightness and cheeriness of the home.

Contact us for architectural photography that helps your customer to see how the home can be done up to suit their personality.