Monday, December 09, 2019
Sep 22 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa, Florida

When it comes to architectural photography, people just think of it as another part of the process of selling a builder model home.  However, architectural photography doesn’t have to be routine.  It can be unique to the home or development that you’re trying to sell.  Rather than making your home look like any other model home, we’re here to help you make it look unique so that you can appeal to the segment of the population that you’re trying to reach.

Seven Oaks-Bella Vista

Photographs To Appeal to a Young, Hip Crowd

If you’re selling what are these days referred to as “starter homes,” your clientele is going to be on the younger side.  To appeal to a young, hip crowd, you need to do up your interiors in a way that will speak to them.  You’re not trying to project an aura of security and stability.  Instead, you’re going for creativity and fresh ideas.  So exposed brick, distressed paint, floor-to-ceiling windows and modern furniture will all help to create the kind of look that attracts young, creative types.  If your projected clientele works in graphic design, interior decoration, fashion or is simply a corporate type with an eye for the trends, s/he is sure to be attracted to this kind of home.

Seven Oaks-Bella Vista

Photographs To Appeal to Families and an Older Clientele

If your projected clientele has already settled down with a couple of kids, you know that they’re going to be looking for more space.  We can help you to enhance the amount of space you have in your builder model home with skillfully taken architectural photographs.  If your projected customers are on the older side and their kids have already left home, they’re going to be looking for less space but more of the conveniences that are necessary for other people (fewer stairs, possible elevators, ease of movement between the different parts of the home).  Once again, we can help you with architectural photographs that will make it clear to these folks that they will be comfortable in their new home.

Contact us for more information about architectural photography to appeal to your projected clientele.


Sep 15 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Washington D.C

At Grey Street Studios, we work to help builders sell their New Home Construction homes. By providing beautiful photography for both the exterior and interior of the home, we are attracting potential home buyers. Home buyers will much more likely be interested in a home that is visually appealing and will want to take time to visit the home based on appearances seen in photos. A home that is trying to sell with no photos, or with photos that lack visual appeal because of any dark shadows, or obstructions can hinder buyers from even taking time to consider it. 

How Photography Sells:

  • Removing Shadows: Heavy shadows, even in the smallest of areas can cause the home to appear dark. This does not provide a sense of warmth and comfort that allow home buyers to feel that this home could be the one. At Grey Street Studios, we work to enhance the photos to rid of those shadows with both professional lighting equipment and professional editing programs.

East Gate-Chatham

  • Removing Obstructions: There may be some sign that work is still being done to the home, or there are other obstructions in the exterior photos such as signs on the street that can distract the buyer from the overall beauty of the home. This is why, during the editing process, these obstructions are removed from view. 

East Gate-Chatham

  • Virtual Tours: The photos taken can be put in order to provide potential buyers with a virtual tour that allows them to see this home as their own. This allows buyers to get a feel for the flow of the home and see that it can be the perfect space for them. 

East Gate-Chatham

If you are interested in receiving photos for your new home construction, contact us. We have the proper tools and experience to get it done right. You will not be disappointed. 

Sep 12 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Denver, Colorado

Frank Lloyd Wright once said, “Every great architect is a great poet. He must be a great original interpreter of his time, his day, his age.” The same can be said for the professional architectural photographer.

Have you ever flipped through the pages of a magazine and stopped mid-flip when a photo catches your eye?  Most likely, the photo that stops you in your tracks is that of a beautiful home or building, captured in a way that makes you want to linger to appreciate and to absorb the ambiance and aesthetics of the place--just as the photographer planned when he took the shot.

                                    Taylor Morrison-Castle Pines Village

You may think that given the time and effort spent making your model home a showpiece, that you have the advantage when it comes to depicting it with the most provocative appeal.  But, it takes skill and practice to know how best to compose an iconic architectural photograph. An architectural photography service, like Grey Street Studios, uses the four qualities of light -- color, contrast, direction, and intensity – to create just the right mood to entice potential customers.

                                  Taylor Morrison-Castle Pines Village

Still not convinced a professional is needed to achieve the most effective representation of your building?  The next time you watch a movie, turn off the sound, and pay close attention to the way the director uses color and light to create the mood of the scenes.  The right color and lighting can make a scene feel happy, sad, mysterious or even dangerous.  To further appreciate how closely we relate color and mood, consider how the two are connected in everyday speech.  We see red, feel blue and are green with envy.  The architectural photographer uses light to achieve predetermined emotional responses to both still shots and virtual tours.  A skilled photographer can produce the moods you want to invoke, such as cheer, gaiety, activity, and warmth or restfulness, coolness, romance, and intimacy.

                                  Taylor Morrison-Castle Pines Village

For those colorfully, emotional architectural photos and virtual tours that set the mood for high volume sales, hire Gray Street Studios.  It's our business to tickle you pink while making your model homes look as good as gold.

Please contact us.

Sep 08 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Washington, DC

What’s the first thing that people look for in a builder model home?  In general, it’s space because they’re probably moving from a smaller home into a bigger one.  So when they look at architectural photographs, they want to be convinced that there’s going to be enough room for their entire family in their new home.  Decorating a model home to suit the needs of a growing family can help a lot when taking architectural photographs.  So it would be ideal to do up the living room, dining room and the bedrooms to show how they would suit the needs of a nuclear family.

  • The living room should look comfortable and roomy and have enough seats for an entire family.  A fire in the living room would also make it look cozy, like the kind of place where you’d like to roast marshmallows or play scrabble with your family on a rainy day.

                                                                                     East-Gate-Middleburg

  • Dining rooms usually seem very formal, so you can make yours look a little more casual, like the kind of place where a family meets to dine but also to do other things like working on a computer or doing homework.

                                                                         East-Gate-Middleburg

  • The master bedroom will probably be the roomiest bedroom of the home, and if it has a view, it’s a great idea to emphasize this through architectural photographs.  A four-poster bed, a walk-in closet and a bathroom where you can luxuriate and get rid of all the stresses of the day all present a number of attractions in the master bedroom.

                                                                                  East-Gate-Middleburg

  • Children’s rooms decorated in blue and pink with the kinds of motifs that young boys or girls will relate to, such as superheroes or ponies, also serve to make the home more inviting.

                                                                                 East-Gate-Middleburg

Since many people move because their families are growing, it may be a good idea to focus on children’s bedrooms.  Still, don’t forget to appeal to the adults as well, maybe by setting up an entertainment space in the basement or a  sparkling kitchen complete with pots and pans.

Contact us for more information on decorating your builder model home to take the best architectural photographs possible.