Wednesday, January 20, 2021
Mar 18 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder

 As a successful home builder, you’ve mainly focused on tract, or production, homes. Now, you’re about to complete your first custom home. Realizing how much more you have tied up in a single home like this high-end house, you are anxious to market it.

To start with, you though you’d use the same marketing ‘formula’ that worked when selling the ‘production’ homes: price it right, add a lot of photos on the listing page and watch the dollars come in.

But now, the stakes are higher, even though you’ve achieved a new level of construction, one that will require you to be more savvy about marketing it.

But by collaborating with an experienced architectural photography firm, like Grey Street Studios, you quickly learned just how much you didn’t know about taking interior shots. Closing the drapes to make your camera ‘work’ was simply a newbie move. Now, your gallery is filled with vibrant photos capturing dynamic angles inside with a hint of the outside landscaping as well.

What was really impressive was how Grey Street took the time to plan their shots to capture the home’s Wow! features, something that never stood out with your point-and-shoot photos.

Setting the mood, the right atmosphere and truly making your custom home a special place could only be achieved through the eyes of an architectural photographer of Grey Street’s reputation.

Contact us to learn more. We work with developers, and residential builders in showcasing their properties to sell.

Mar 04 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: 

Those first impressions in life carry over most meaningfully in the real estate industry where buyers and sellers---and builders---use their photo galleries to advance the qualities of their property to generate those all-important leads.

Factors lending themselves to professional, architectural photography might well include the following:

Consider 'natural light'…

A common procedure, when deemed appropriate, is to allow as much natural light as possible to come into the rooms. Of course, this is not a rule-of-thumb, but taking photos before “four in the afternoon” might enhance the shot when the sun is not too low.

The real pro ‘looks’ with the lens…

Most DIYers don’t think beyond get-in-and-get out to populate their photo galleries as quickly as possible in hopes of ‘snagging’ a lead or two.

The real pros will take aim through a ‘trial’ session, making sure each image they plan to shoot previews exactly how they want it. Removing cords in the photo, or adjusting other ‘gremlins’ is better to do through the camera than after the shoot.

Also, by spending time with each shot before hand, decisions on ‘vertical versus horizontal’ shots can be made more proficiently.

The ‘optimal angle’...

One ‘trick’ used effectively is to utilize the wide-angle lens. This not only makes the room look better (without distortion, of course!), but by ‘hand holding’ the camera from akneeling pose may give optimum control for the desired effect.

Give them something ‘unforgettable.’

That might entail a close-up using the right spot lighting and lens to capture features of the house representing those extra touches: crown molding in the living room, for example.

Contact us to learn more. We work with developers, and residential builders, to bring the right “Wow!” factor to their projects.

Feb 24 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa, Florida

Now that the custom home is completed it’s time to think about capturing all the right elements of the house inside-and-out before moving on to the next project.

To many contractors, this might mean grabbing the tripod that’s kept in the pickup, the camera bag and lenses, and start shooting.

This might be ‘ok’ if there is little concern about marketing brochures, or photo galleries on a website. In fact, many homes are photographed without the use of an architectural photographer.

But knowing how to use all of the components in the shoot, from choosing the right lens, setting up that just-right side light, or waiting for the right time of day, adds immeasurable value to that very expensive home.

A weakness among DIY-photographers is not becoming familiar with the capability of each lens, and how to use it's settings to enhance each frame with the right composition and balance of lighting.

Even taking that all-important “test shot” is a step most experienced photographers strive for: it’s a way to refine the composition, lens setting and everything else affecting the desired effect.

One little known tip used by a lot of professional photographers is shooting a bit off the floor. Maybe a three-foot elevated shot will give more dimensional qualities to the composition---the effect is akin to what one might see if the study closely the photos in a magazine.

The unpracticed eye may want to ‘tilt’ the camera up or down, but the result is a often a distorted image.

Outside shots need the same methodical planning as shooting interiors. For example, setting the camera up so it is parallel to the house, but shifting the center point of the frame off, say, to the right brings an incredibly balanced feeling to the shot; this is particularly true when trees are a dominant part of the site.

Contact us to learn more about how we can capture the essence of your next custom-built home.

Feb 10 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder

It seems fitting that home builders need to be concerned about marketing their new construction. After all, given the size of their investments, the idea is to move the properties as quickly as possible.

But when it comes to the custom home builder, those craftsmen who cater to a high-end customer, it becomes even more imperative to follow ‘best practices.’

And when it comes to custom high-end virtual tours, having blurry, or poorly lighted interiors, are just two examples that can turn would-be prospects away.

For sure, the virtual tour is more than a trend: it’s become a solid sales tool for any home builder. When using an experienced architectural photographer, special attention to features can deliver that ‘Wow!’ factor... both inside and out.

Viewers expect not only a 360 degree ‘tour’, but also meaningful 180’s as well. The basic configuration will the screen to not only rotate up and down, but left/right as well as zooming in/out.

Throughout the tour, viewers must feel really pulled into that living room or bedroom, while feeling fully immersed in all the home’s surroundings.

“Should I use aerial photography?”

Obviously, the right balance of different viewpoints lends itself to capturing the beauty of the home, it’s landscaping and it’s site location as well. Providing that perspective may require using a part of an aerial photo shoot to help orient the viewer to the surroundings: close to schools; shopping and metro, etc.


Contact us to learn more. We work with developers, and residential builders, to bring the right “Wow!” factor to their projects.