Wednesday, April 08, 2020
Aug 01 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: winter garden, Florida

 It happens all too often when it comes to ‘shooting’ a newly constructed home or office building: someone knows someone who is versed at photography because they handled photos for the last class reunion.

An exaggerated example, for sure, but it serves to prove that the normal point-and-shoot is a sure way to injure your brand, the professional work you do and send viewers to your competitors.

                                                           Ryland Homes- Isle of lake Hancock

Let’s face it. When the structure is of such high quality with detail that screams craftsman, then you’ve entered that level of architectural photograph that only a pro can deliver.

How so? For one thing, it’s all about creating images that stay with you, the kind that weaves the right light at the right time. And the best way to do this is through using light that enhances the right angles, the just-so plane and dimensional qualities of an exterior, a room or landscape.

                                                                     Ryland Homes- Isle of lake Hancock

The ideal light, of course, is the natural kind. To illustrate, think of a trying to portray the feel from looking out of a small bath area. You want to use a bit of shadow to define and outside column. This set up may entail shooting when the light is coming in, say, from a side window versus behind or in front of the lens.

And just maybe you need to add a small light on a stand to ‘spill’ some light on a beautiful wall texture: it’s the kind of know-how that comes from years of experience...award-winning experience.

                                                                      Ryland Homes- Isle of lake Hancock

So the next time you’re thinking about pulling out your cell phone to take photos of your Masterpiece, or call that nephew who bought a new digital camera, contact us.

source:

http://www.lynda.com/Photoshop-tutorials/Shooting-details-custom-cabinet-small-space/122453/149718-4.html