Friday, February 28, 2020
Jul 28 2014
ARTICLE BY: TAMPA ARCHITECTURAL PHOTOGRAPHER BRIAN SWARTZWELDER
PROJECT LOCATION: Land o' Lakes, Pasco County, FLORIDA
 

When you’re looking to buy a builder model home, certain practical considerations do come into the picture.  For example, you want to make sure that the home is big enough for your family.  You also want to make sure that it’s conveniently located with respect to shops, restaurants, schools etc.  And you want to make sure that it fits your budget.  Aesthetics usually come last on most people’s list because they figure that they can first buy the home and then do up the interiors in a way that they like.

                               -Terra Bella Community, Cequesta Model by K Hovnanian Homes

Using the Aesthetics of a Home to Reel the Customer In

Even though aesthetics come last on the list, you can attract potential customers by showing them how beautiful your home is.  The lovely view from the home, either during the day or at night, can be a selling point for the home.  If the home is situated near the ocean or a lake, you can also use this to your advantage.  Additionally, just doing up the interiors of the home so that it looks elegant yet lived in, can create a great first impression on your customer.

Of course, we’re not suggesting that you ignore the practical aspects of home building.  You will need to inform your customer about the exact size of the home and whether it’s located near shops, restaurants etc.  However, you can reel the customer in by showing them how beautiful the home is, get them interested and then let them know what practical conveniences will be available to them if they buy that home.

                            -Terra Bella Community, Cequesta Model by K Hovnanian Homes

 How Buying a Home is Like Conducting an Interview

In this sense, buying a home is like conducting an interview.  As an employer, the first thing you notice about a potential employee is how they look.  Do they take pride in their appearance?  Are they neatly groomed?  If the answer is yes, then this creates a good first impression.  In contrast, someone who comes in without shaving and wearing a t-shirt and jeans, isn’t going to impress you right away.  Of course, the well-dressed employee will also have to be knowledgeable in order to get hired but looking presentable doesn’t hurt either.

So choosing a home is a similar process.  You need to dress the home up first and present it in the best possible way to your potential customer.  Once you’ve caught their attention, you can make sure you keep it by telling them about how conveniently it is located, how big it is and how there are wonderful schools close by.  Contact us for architectural photographs that will present your model home in the best possible aesthetic way.