Mar 18 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder

 As a successful home builder, you’ve mainly focused on tract, or production, homes. Now, you’re about to complete your first custom home. Realizing how much more you have tied up in a single home like this high-end house, you are anxious to market it.

To start with, you though you’d use the same marketing ‘formula’ that worked when selling the ‘production’ homes: price it right, add a lot of photos on the listing page and watch the dollars come in.

But now, the stakes are higher, even though you’ve achieved a new level of construction, one that will require you to be more savvy about marketing it.

But by collaborating with an experienced architectural photography firm, like Grey Street Studios, you quickly learned just how much you didn’t know about taking interior shots. Closing the drapes to make your camera ‘work’ was simply a newbie move. Now, your gallery is filled with vibrant photos capturing dynamic angles inside with a hint of the outside landscaping as well.

What was really impressive was how Grey Street took the time to plan their shots to capture the home’s Wow! features, something that never stood out with your point-and-shoot photos.

Setting the mood, the right atmosphere and truly making your custom home a special place could only be achieved through the eyes of an architectural photographer of Grey Street’s reputation.

Contact us to learn more. We work with developers, and residential builders in showcasing their properties to sell.