Monday, December 09, 2019
Feb 24 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa, Florida

Now that the custom home is completed it’s time to think about capturing all the right elements of the house inside-and-out before moving on to the next project.

To many contractors, this might mean grabbing the tripod that’s kept in the pickup, the camera bag and lenses, and start shooting.

This might be ‘ok’ if there is little concern about marketing brochures, or photo galleries on a website. In fact, many homes are photographed without the use of an architectural photographer.

But knowing how to use all of the components in the shoot, from choosing the right lens, setting up that just-right side light, or waiting for the right time of day, adds immeasurable value to that very expensive home.

A weakness among DIY-photographers is not becoming familiar with the capability of each lens, and how to use it's settings to enhance each frame with the right composition and balance of lighting.

Even taking that all-important “test shot” is a step most experienced photographers strive for: it’s a way to refine the composition, lens setting and everything else affecting the desired effect.

One little known tip used by a lot of professional photographers is shooting a bit off the floor. Maybe a three-foot elevated shot will give more dimensional qualities to the composition---the effect is akin to what one might see if the study closely the photos in a magazine.

The unpracticed eye may want to ‘tilt’ the camera up or down, but the result is a often a distorted image.

Outside shots need the same methodical planning as shooting interiors. For example, setting the camera up so it is parallel to the house, but shifting the center point of the frame off, say, to the right brings an incredibly balanced feeling to the shot; this is particularly true when trees are a dominant part of the site.

Contact us to learn more about how we can capture the essence of your next custom-built home.