Monday, December 09, 2019
Feb 03 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Washington, DC

The drawbacks for DIY photographers ‘shooting’ their own new home construction projects are as varied as the materials that go into the building of their homes.

But contractor’s should push back on that urge to ‘shoot’ their newly finished homes, even though they may have the latest in camera gear and hundreds of shots under their belt.

But, one can’t begrudge the DIY spirit, or the photographs that, in the builder’s estimation, are good enough. Let’s face it, though, in a competitive market like new home construction, is good enough really going to cut it? Will the builder’s reputation suffer because his photo gallery fails to capture the home’s salient features?

Often, it’s those little things that the architectural photographer uses instinctually, like not shooting every room “straight on,” or taking the time to set up each and every shot with the best use of ambient and flash lighting.

As such, taking the time to walk through the rooms---and the outside landscape---provides the architectural photographer the chance to ‘frame’ the shots. Taking the time to study the strength of each room helps the photographer decide on which angles to shoot from.

The novice photographer may or may not know the importance of “bracketing,” or using a range of exposures; this helps in the post-production work in deciding which shots are the most remarkable...and marketable.

Contact us. Discover how we can help move your commercial construction project, or residential home, into the realm of showcase properties through on-site, or aerial, photography.