Wednesday, January 20, 2021
Feb 08 2019

Focusing and Capturing New Home Trends of 2019

Grey Street Studios Focuses with Creative Eyes

The holidays are behind us, and Spring is soon to bring warmer days. It is typically the time that people begin to search for new homes. The team at Grey Street Studios is always ready to shoot, capture and film new, model homes to showcase the new architectural designs and the interior decorations staged to make a house a home. We love to focus on what makes new homes unique. 2019 is expected to return to an earlier time of softer colors and rounded corners.

2019 Expected New Home Trends

Found on Zerxza, you can see what new homebuyers may be seeing in 2019 model homes. White kitchens are becoming dull with a return to natural wood cabinets that always give a feeling of warmth. Ceilings will be a special feature that will make a statement. Earth tone, terrazzo walls may be adorned with ornate, wall hangings. Plants and sage colors will add the outdoors to the earth tone rooms.


Mirrors will be a special feature that may be especially-fitted with hi-tech sensors. Smaller pieces of furniture with rounded corners and softer shapes will show an artistic flare. Warm and soft, sustainable fabrics will be used to dress the rounded furniture. You may see furniture with the look of marble, but will be a light-weight glass offering the perfect illusion.

Grey Street Captures a Model Home's Ambiance from Floor to Ceiling

Grey Street Studios, Inc. has the creative and experienced team to capture the essence of your new, model homes. We have the latest technology to produce video tours that will guide online visitors throughout your model homes that will showcase your 2019 home features. Before we move throughout a home, we capture the home's architectural design with a beautifully manicured lawn. We will focus on the unique amenities that make your community a step above the others. The kitchens and master bathrooms are always rooms we focus on to capture every unique feature. 


Call the team at Grey Street Studios to help you capture the attention of new home buyers with our professional photography and video productions. We will help you convey the lifestyle that your new community has waiting for its new families.

Dec 11 2017

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Our builders' associations are the very best resource for networking, growing our business and establishing personal relationships within the professional building community.  Through these organizations industry experts and specialists create, share and maintain core values that result in the best possible results for your business growth and community success.


Grey Street Studios, Inc. is proud of our long-term relationships with several regional and national builders' associations.  As the current Vice-President of the Sales and Marketing Council (SMC) Board of the Tampa Bay Builders Association (TBBA) and board member of the Florida Home Builders Association (FHBA) I am giving back to this industry that has been so good to me.  Last year I earned SMC Associate of the year along with Associate Business of the Year.  I believe staff involvement in the association is important as well and Melissa Chaumont, our senior account manager, earned Associate of the Year for 2017.


I give you this story as my confidence in the power of association involvement.  Being engaged and contributing to your local association will lead to not only quality contacts, friendships and recognition but also an increase in business and incomparable professional opportunities.

I've developed the "Ten C's" of professional builders' associations:

• Credibility - Professional associations call upon members to continually better the field of construction, and often provide training and accreditation.

• Consumer Information - Potential clients often use these organizations to gain basic knowledge within the field of construction to make informed decisions when hiring service professionals.

• Communication - Professional associations are unique environments where members grow through an exchange of ideas, knowledge, experience, skills and other resources.

• Connections - Construction has many tiers of development. Working with contractors and marketing professionals involved in common betterment of the associations and their communities is a benefit to our members and consumers alike.

• Caring - Those who choose to take part in professional associations care about their craft and their community.  Licensed and qualified companies lead to superior consumer products.

• Code of Ethics - Professional organizations develop standards and best practices that focus on reliability, integrity and quality. Participation in an association guides and holds members to those standards.

As your network is nurtured and business grows, so do the opportunities to help and become involved in the association and industry.  Ultimately your confidence builds in yourself, in the relationships within the industry and others demonstrate their confidence in you.

• Curriculum - Membership in the association presents an opportunity for continued learning and development by sharing experiences, attending events and event formal education designed to help each of us as we grow.

• Credit - Leadership Roles, Board Installations, Marketing and Recognition Awards.  There are many ways your association recognizes hard work and dedication.  As your fellow members, we are happy to recognize members for their contributions and give credit where credit is due. And we hope you stand tall as a pilar of the association when we shine the light on you.

• CA$H - Sure networking, building personal relationships and growing our companies are all rewarding but let’s admit…it’s good to get Paid! 


In today's world, it is sometimes difficult to navigate the many opportunities available for successful business growth.  You have taken the first step in joining your local association.  Get out there and help the association succeed, put in your time, meet your peers and collectively we will all help each other succeed and prosper.


- Brian Swartzwelder is the owner of Grey Street Studios, Inc., established in 2001. He has built the company around the core beliefs of client satisfaction through perseverance, passion and talent. Brian discovered his photography skill in college, mastering fundamentals and technique on black and white film. He completed his BA from Florida Atlantic University and continues to grow and expand his business by staying on top of the latest in photographic technology developments and by remaining involved and active in a number of photography and builder associations.

Based in sunny St. Petersburg, Florida they are no stranger to travel. Grey Street Studios Architectural Photography is the preferred choice for a comprehensive array of photography and video services for the new construction industry across the USA. Our client list encompasses residential and commercial builders and developers as well as apartment community brokers and management companies nationwide.

Pacifica San Juan Belle Haven Residence Three 2055

Mar 30 2016
Article by: Tampa Architectural Photographer Brian Swartzwelder

A study of the concept and a trained eye are two sources that are needed for a successful architectural photography session. There also needs to be enough experience and technical knowledge so there can be a creation of amazing photos that will show the charm of a home, like yours.

Architectural photography is an art form that requires near protection, and it demands accuracy and patience in order to create the best images. 

When you are looking for an architectural photographer to capture various images of your model homes, you will need someone who has an appreciation for aesthetics. You also want a photographer who has a great understanding of lighting and the impact natural lighting can have on your photographs. 

To some people who do not have that much experience or training make look at architectural photographs and think that the process is simple and that anyone can do on a nice day. However, achieving perfection through photographs requires skills, understanding, experience, and the right equipment. 

There is a high demand for architectural photography, especially with the various forms of marketing available to home builders. These photographs can be used on websites, social media platforms, brochures, company profiles, etc. 

Your chosen architectural photography should view the experience as something that he or she will love to fulfill. Architectural photography requires an appreciation and love of what is being photographed. 

If you are looking for an architectural photographer to photograph your homes for your marketing campaign, do not hesitate to contact us today.

Mar 23 2016
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Philadelphia

Do you love meeting new people? Especially prospective homeowners who are looking for builder model homes? Accepting meetings with new people is a great way for you to answer all of their questions and allow them to get a feel for the types of homes you build. Meeting various people is also a great way for you to understand the type of dream home a homeowner desires.

Unfortunately, there are some homeowners who are not able to meet with you in person. Some of them are not able to see your homes because they live in another state, but are considering buying one of your homes in the state you are in. Others are extremely busy and are not able to meet with you during your operating hours. 

This is why so many home builders offer various custom high-end virtual tours and other online resources to help them get a great feel for your homes. Every potential homeowner can walk through your homes without walking out of their own front door. 

We all know how quickly technology is evolving. This is why it is important for you to hop on the train and use technology to your advantage. The custom high-end virtual tours we will provide you will allow your prospective buyers to easily navigate through the homes with only the touch of their fingers. 

If you would like more information about custom high-end virtual tours, we would love to discuss this with you. Contact us today for more information. 


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