Sunday, November 19, 2017
Aug 30 2012

Good pictures are a crucial marketing tool for a home sale.

Just ask Clarissa and Mark Padilla, who were able to get a contract on their Sherman Oaks, Calif., condo unit in less than two weeks—and at the price they wanted.

Ms. Padilla attributes the quick sale to the professional photography used to market the home, which lured about 25 people to an open house the first weekend the house went on sale.

Professional photographs, using the right angles and staging, show off a kitchen's best features

"When we saw the photos, we fell in love with our place all over again," she says. "The colors were so bright, and it made it look fresh and very spacious. It's only 950 square feet. [The pictures] made it look huge."

According to research from the National Association of Realtors, 98% of home buyers who searched for a home online said photos were among the most useful features of real-estate websites.

"Photography is at the center of all your marketing," says Brian Balduf, chairman of VHT, a provider of photography services to agents and brokers in the Chicago area. "It's not just documenting that there is a house for sale. You want people to say, 'What a house,' " and be motivated enough to take action, he says.

Listings of homes with photos taken by professionals have about 61% more views than listings without—and that's across all price tiers, according to research from Redfin, a real-estate brokerage firm.

"When people are searching for homes, they search by price range, location [and the numbers of bedrooms and bathrooms]. But then once they have the list, the visual piece becomes a larger and more important part of the decision," says Jani Strand, spokeswoman for Redfin. "Photos are the first impression, and can generate interest and excitement, which leads to good offers."

Redfin believes so much in the power of professional photography that it has been paying for clients' professional pictures since 2008, Ms. Strand says. Redfin is in the process of revamping its website, she adds, and larger photos are a predominant new feature.

Some real-estate agents have become pretty good at taking photos on their own. By using a wide-angle lens, a tripod and making sure that the rooms have the best possible lighting, even nonprofessionals can get decent shots, Mr. Balduf says. But while you might not need the most sophisticated camera on the market, agents shouldn't even attempt to shoot photos using a cellphone, he adds.

Below are some of Mr. Balduf's tips for making sure photos of your property are the best they can be.

Evaluate the agent: Look at a real-estate agent or broker's current listings and evaluate their property photos. If the pictures are blurry, grainy, crooked or poorly composed, you may be better off choosing another agent.

Use compelling shots. Do the photos make you want to visit the home? Do they look like they are pulled from a home and garden magazine? Those are the kind of pictures that will appeal to prospective buyers.

Pick the right amount. How many photos does the agent post with each listing? One photo is too few and 30 is too many.

The first several photographs in the listing are the most important, and should feature a front shot, main living area, kitchen, master bedroom and master bathroom, as well as another attractive feature.

Don't do it yourself. Don't plan on shooting your own photos, unless you're a professional photographer. This is a service that the agent should offer you, and an important one at that, Mr. Balduf says. Ask the real-estate agent for the credentials of the person who would be snapping shots of your home.

Pick the best views. Before the photographer does the shoot, present a list of various shots that might be helpful. Perhaps there is a view you love from your patio. That's helpful information for the photographer to know, before he or she gets on site.

Give final approval. Ask to see the photos before they are posted online, and compare them to homes that are similar to yours. If they didn't turn out well, ask for a reshoot with another photographer.

Ms. Padilla, the home seller, says that a condo unit in the same building, and comparable to hers, sat on the market for five or six months before her home was listed. But the photos of the other unit weren't taken by a professional.

Meanwhile, some of the prospective buyers who walked through the Padillas's house thought it was a staged model home. The Padillas had multiple offers right away.

"We were so proud of the photos we showed our parents, we showed everybody," Ms. Padilla says.

—Amy Hoak is a reporter in Chicago for MarketWatch.

Aug 24 2012

I had the Privilege to photograph a brand new luxury apartment complex in South Forida / Mirimar Area.  Very nice community layout and tons of ammenities to enjoy!  The summer weather and storms played its tricks on me as they do so well this time of year but you can't tell from these images can you?!   The filtered light from cloud cover can be a great tool for softening the light and getting rid of any harsh shadows caused by the sun followed by a small tweek of the sky to bring out the blue can produced a far better image than shot with the sun shinning in the first place.

 

Introducing Modera Miramar, more than a just new community—a new advancement in apartment living. Located in the most prestigious address in Broward County, our apartments in Miramar, FL push the limit of modern design and contemporary comfort with designer flourishes like stainless steel appliances, ceramic tile flooring, and more. Rent in Miramar, FL at our luxury residence, and you will discover community amenities as elegant as our interior features. Outside your apartment home enjoy a unique resort atmosphere and the modern hi-tech clubhouse. Lounge by the enchanting beach-entry pool. Work out in the 1,400 sq. ft. fitness salon. Challenge friends to shuffleboard, billiards, or classic video games. Surf the internet in the iPad lounge or Business Center. Or take your furry roommate on a romp through the Bark Park. Are you searching for apartments for rent in Miramar, FL?  At Modera Miramar it’s all focused on you. We call THIS living forward

Aug 08 2012

Grey Street Studios, Inc. just completed a great architectural photography shoot in Orange County, California.  We photographed beautiful townhomes by Taylor Morrison Homes where the sun was shining and the weather was perfect for enjoying the patio day or night!

Taylor Morrison Homes Southern California, Palisades at Vista Del Verde

  

Palisades at Vista Del Verde

Palisades at Vista del Verde offers discerning homebuyers the most sought-after new homes in Yorba Linda with no master community HOA and no Mello-Roos. Just 40 miles from downtown Los Angeles, you’ll find a prestigious golf course community where residents enjoy amenities including pool, spa, fitness center and tot lot. Golfers have easy access to the 18-hole Black Gold golf course, rated 4.5 stars by Golf Digest and called one of the top 2 best municipal courses by Southland Golf Magazine. Parents will appreciate the convenience of Lakeview Elementary School that is part of the top-rated Yorba Linda United School District. Recreation opportunities at master-planned Vista del Verde abound and include two parks and miles of equestrian and walking trails.

 

Jul 25 2012

 

Welcome to the brand new Grey Street Studios Architectural Photography Blog!   This outlet has been a long time coming and I hope it will provide a great venue for explaining how I work, discussing new techniques and showcasing new client projects.

Let me say that I feel blessed each and every day that I get to make a living at something I love each week!  It has been a tough road along the way…still tough now actually.  I love making a living taking pictures, studying architecture and watching a home start as a pile of dirt and wood and concrete only to be worked and crafted into a beautiful home.

Grey Street Studios, Inc. is based in St. Petersburg / Tampa Bay, Florida home base and I shoot all over the state of Florida.  I also have a wonderful client base throughout the Country.   I regularly shoot for National and Regional builders into Houston and Austin, Texas; Phoenix, Arizona; Denver, Colorado; Chicago, Illinois; San Diego and Los Angeles, California; even Twin Falls, Idaho...yes, Idaho-

Page 21 of 21