Friday, December 14, 2018
Aug 04 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Florida

If you’re selling a model home, you probably want to show off every little detail, from that beautiful front lawn to that picturesque bedroom window.  One great way to do this is with custom high-end virtual tours.  A picture is definitely worth a thousand words, but it’s even more effective to get a 360 degree view of each and every room so that the customers get the feeling that they are actually standing in the room, looking around.

Flash, Video and Aerial Video Virtual Tours

With Flash virtual tours as well as video virtual tours, you’ll be able to combine photos and video to give the customer the complete experience of living in your model home.  With aerial video tours, you get the option of showcasing the entire community.  This way the customer can see the various amenities available nearby and get a distinct idea of the layout of the development.

                                                                            Taylor Morrison- Eden Point 

Help the Customer Play House

With tours of both, the outside and the inside of the home, you’re giving the customer the opportunity to see details that they would otherwise only be likely to see in person.  Seeing a virtual tour is like being immersed in the home.  With all the details of the home in place, you can almost pretend that you already live there.  That’s your comfy couch, your bed with the pale blue comforter, your towels hanging in the bathroom, within easy reach of your bathtub.

You could keep on selling a home with words.  You could try to convince the customer that it’s as beautiful as you make it out to be.  However, with virtual tours at your disposal, you can save your breath and allow the customers to see for themselves.

Imparting Information

And keep in mind that a virtual tour is not merely a sales device.  It’s also a great way of conveying information.  Every customer is looking for something different out of their brand new home.  Some want to have large living rooms while others are fond of walking paths or playgrounds in their community.  By showing them exactly what your community contains, you bring them information at their fingertips and they’ll thank you for it.  Contact us to put together the best possible high-end virtual tour for your model home today.

Aug 01 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: winter garden, Florida

 It happens all too often when it comes to ‘shooting’ a newly constructed home or office building: someone knows someone who is versed at photography because they handled photos for the last class reunion.

An exaggerated example, for sure, but it serves to prove that the normal point-and-shoot is a sure way to injure your brand, the professional work you do and send viewers to your competitors.

                                                           Ryland Homes- Isle of lake Hancock

Let’s face it. When the structure is of such high quality with detail that screams craftsman, then you’ve entered that level of architectural photograph that only a pro can deliver.

How so? For one thing, it’s all about creating images that stay with you, the kind that weaves the right light at the right time. And the best way to do this is through using light that enhances the right angles, the just-so plane and dimensional qualities of an exterior, a room or landscape.

                                                                     Ryland Homes- Isle of lake Hancock

The ideal light, of course, is the natural kind. To illustrate, think of a trying to portray the feel from looking out of a small bath area. You want to use a bit of shadow to define and outside column. This set up may entail shooting when the light is coming in, say, from a side window versus behind or in front of the lens.

And just maybe you need to add a small light on a stand to ‘spill’ some light on a beautiful wall texture: it’s the kind of know-how that comes from years of experience...award-winning experience.

                                                                      Ryland Homes- Isle of lake Hancock

So the next time you’re thinking about pulling out your cell phone to take photos of your Masterpiece, or call that nephew who bought a new digital camera, contact us.


Jul 28 2014
PROJECT LOCATION: Land o' Lakes, Pasco County, FLORIDA

When you’re looking to buy a builder model home, certain practical considerations do come into the picture.  For example, you want to make sure that the home is big enough for your family.  You also want to make sure that it’s conveniently located with respect to shops, restaurants, schools etc.  And you want to make sure that it fits your budget.  Aesthetics usually come last on most people’s list because they figure that they can first buy the home and then do up the interiors in a way that they like.

                               -Terra Bella Community, Cequesta Model by K Hovnanian Homes

Using the Aesthetics of a Home to Reel the Customer In

Even though aesthetics come last on the list, you can attract potential customers by showing them how beautiful your home is.  The lovely view from the home, either during the day or at night, can be a selling point for the home.  If the home is situated near the ocean or a lake, you can also use this to your advantage.  Additionally, just doing up the interiors of the home so that it looks elegant yet lived in, can create a great first impression on your customer.

Of course, we’re not suggesting that you ignore the practical aspects of home building.  You will need to inform your customer about the exact size of the home and whether it’s located near shops, restaurants etc.  However, you can reel the customer in by showing them how beautiful the home is, get them interested and then let them know what practical conveniences will be available to them if they buy that home.

                            -Terra Bella Community, Cequesta Model by K Hovnanian Homes

 How Buying a Home is Like Conducting an Interview

In this sense, buying a home is like conducting an interview.  As an employer, the first thing you notice about a potential employee is how they look.  Do they take pride in their appearance?  Are they neatly groomed?  If the answer is yes, then this creates a good first impression.  In contrast, someone who comes in without shaving and wearing a t-shirt and jeans, isn’t going to impress you right away.  Of course, the well-dressed employee will also have to be knowledgeable in order to get hired but looking presentable doesn’t hurt either.

So choosing a home is a similar process.  You need to dress the home up first and present it in the best possible way to your potential customer.  Once you’ve caught their attention, you can make sure you keep it by telling them about how conveniently it is located, how big it is and how there are wonderful schools close by.  Contact us for architectural photographs that will present your model home in the best possible aesthetic way.

Jul 24 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Orange County, Florida

As a builder heavily involved in new home construction, you realize you’re not taking promoting the beautiful homes you build. No surprise, but the promotional efforts so far have been a collection of photos quickly taken and thrown up to your website.

Unfortunately, the photos you and your family have taken of your completed homes fall woefully short in making that first-impression count.

Let’s face it. You rely on skilled trades to do their part in finishing your home, so it should be a ‘no brainer’ to use a pro when it comes to capturing all the elements that make your houses…a home.

For starters, the experienced team at Grey Street Studios understand how important it is to present the right perspectives inside and out; plus, they know how to create the mood, the color and capture those “Wow!” moments in the finished photographs they present to you.

                                                                            Pickett Reserve- Canton 

Never is it just about ‘point-and-shoot’ our way around the structure, or turn on a light here-and their inside to get the setting we want. More so, we gauge the setting of the site and home, and understanding how we can use the natural light with the best aperture settings, or key light focused on a stairway.

Often, the best exposures can be had by ‘bracketing’ the opening of the lense and choosing the best image upon editing. Angles? Again, it has to be natural and not draw attention to itself; always, our architectural photography is about finding the best attributes of the home, and its site, to showcase it with pizazz!

Contact us to learn more about our clients and why they keep coming back to us.