Sunday, October 21, 2018
Aug 18 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Orange County, Florida

 Everyone knows that it’s necessary to get architectural photographs if you want to sell your builder model home.  However, you might just think of these photographs as another part of the process without expecting them to be works of art in and of themselves.  However, good architectural photographs are never routine or dull; on the contrary, they can become a great marketing tool.  Read on for some advantages of good architectural photography.

                                                       Riverstone Residential- Sanctuary at Eagle Creek

It Immerses the Viewer in the Home

A good architectural photograph will make the model home come alive.  This is something that has been said about works of art over the years.  A good work of art is one that makes its subject come alive to the viewer, whether that subject is the Mona Lisa or a humble, everyday arrangement of sunflowers.  Similarly, a good architectural photograph will make your model home seem more real to the customers.  They will be able to imagine themselves in those surroundings.  They’ll know, at one glance, how great it will be to sit at the window of the home and enjoy a cup of coffee in the mornings.  They’ll know how convenient it will be to prepare a meal in that kitchen.  And bringing these elements of the home alive will invoke their curiosity and make them want to see it, if only to satisfy themselves that what they imagined was true.

                                                      Riverstone Residential- Sanctuary at Eagle Creek

It Reminds Viewers of What They’re Looking For

Sometimes, people see a number of homes before deciding on one.  The process of home-buying can be a little bit confusing because different people are looking for different things in their homes.  And different homes offer different conveniences.  For one person, it may be very important to have a nice view and two bedrooms.  But it’s likely that this person has seen homes which may or may not have a view and have two, three or four bedrooms.  After seeing quite a few homes, it’s easy to forget what you initially wanted.  However, when you look at a good architectural photograph, you see at once what advantages attach themselves to a certain home.  And since you’re looking at this photograph by yourself, it’s easy to judge whether it’s what you’re looking for.  You’re less likely to get swayed by what other people say or think.

So if you thought that an architectural photograph was just a routine part of the process of selling a home, think again.  Contact us for photographs that will immerse viewers in your home and remind them of what they’re looking for.


Aug 14 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa, Florida

Aerial Photography has certainly changed over the last few years. Where it used to be cold and indifferent, like photographic mapping, now it is lively and close up. We hover over the trees like birds. We swing low, nearly landing but the rising over the roof of the house.

Nowadays the aerial photographer can give you a fuller, richer look at a neighborhood or a town. You can get an intimate yet unbiased view. You can flip between a precise aerial map and a peek into an active living room, like a fly at the window.

                                                                               Duval-II Model

Aerial photographers are endlessly ingenious now. We use remotely controlled cameras mounted on kites, miniature blimps, even long poles, or from drone aircraft that hover like humming birds. We take our long lenses on helicopters or small planes. Or we capture the sweep of the surroundings with our fisheyes.

Sharp and clean, the homes and communities are caught in the low light of dawn or sunset. We enable everyone to see how beautiful they are. We put together moving displays that summarize places in ways no ground-based tour could. We provide perspectives that make you see a place for the first time.

                                                                          Duval-II Model

People have always been envious of birds. We dream about the power to lift above the ground and over the tallest things we know, the grace of gliding, reading the movements of the air. Aerial photography achieves that for us. The aerial pictures, when done well, attract attention to the beauty of a place. 

Aerial photographs can be deadly useful as were the reconnaissance photos taken from Samuel Franklin Cody's "man lifter war kites" in 1890 or the stereographic images taken from the British dirigible Beta in 1912 or the pictures from the French Blériot observation aircraft in 1913.

                                                                                 Duval-II Model

For more than a century, almost since the invention of film and the invention of flight, the camera and the flying machine have been paired. Images taken from the air have always been stunning. Now the art of aerial photography has come close to perfection.

 Please contact us with inquiries.

Aug 11 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: St. petersburg, Florida

When you’re in new home construction, your aim is to sell these homes to families for whom they will be a good fit.  At times, people tend to think that all new homes look alike.  When you build several different homes in a housing development, it’s likely that their plans will be similar or even the same.  So how do you make such a home stand out and look unique?  After all, there are a number of builders out there who are also trying sell similar homes.

Doing Up the Same Model Home in Different Ways

One way of making your home stand out is by focusing on the interiors.  To make your interior look unique, you could take the same home and do it up in several different styles.  You could make one more modern-looking, with many geometrical shapes, solid colors and abstract paintings on the walls.  Another could have a more Victorian look, with ornate hardwood furniture, Persian carpets and Dresden China knick knacks arranged on the walls.  Yet another could be a combination of the two, with bright prints and a lot of light but retro accents like a carved wall mirror or an antique side table.

                                                                                                         Loggerhead-Starboard Model

Clients Can Put Their Own Individual Stamp on the Home

The idea behind presenting your model home in three different ways is to let your customer know that they can put their own individual stamp on the home.  Even though the home may be designed to suit the needs of many families, it doesn’t have to be cookie-cutter and can reflect the personality of the home owner.

                                                                                                        Loggerhead-Starboard Model

Architectural Photography Presents a Lifestyle to the Client

As architectural photographers, we can help you present the clients with a lifestyle that will suit them.  Given our vast experience in photographing homes, we know how to emphasize different things about different homes.  For the modern home, we would work with you to make it look stylish yet comfortable.  For the Victorian home, you can trust us to present it in a cozy yet elegant way.  For the type of interior that combines both styles, we’ll take photographs that emphasize the brightness and cheeriness of the home.

Contact us for architectural photography that helps your customer to see how the home can be done up to suit their personality.

 

Aug 07 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa, Florida

 

Have you ever gotten up at 5:30 in the morning to see how the light plays off the angles of your model home?  Turn all the lights on in the house and in that blue light just before dawn, a new or model home becomes an inviting sanctuary.  Just like a lighthouse, it signals warmth, shelter, and comfort. 

                                                                            Union Park- Heron

The hard glare of a sunny, summer afternoon tells an entirely different story as dark shadows and high contrast accentuate angles and lines, and add dimension to an image.  A house photographed in this light might seem ultra modern, stylish and state-of-the-art.  Photograph the same house just before sunset and the golden glow will make it appear majestic, awash with rich tones that hint at affluence.

                                                                                 Union Park- Heron

Take the camera inside your newly built or model home and lighting still plays a major role.  Natural and indoor lighting can help showcase built-ins, staircases, or a smooth expanse of seemingly endless wood flooring.  At Grey Street Studios, we emphasize the geometry and patterns in a room to make it seem larger or more inviting.  

                                                                               Union Park- Heron

Architectural photography can highlight carvings and brickwork to give the impression of symmetry and shape, or feature curves and spirals that create a sense of beauty and peace.  Whatever the design or style of your new or model home, Grey Street Studios can bring it to light.

Please contact us, Grey Street Studios can help you attract the clientele you want by photographing your new or model home in the best possible light.