Sunday, November 19, 2017
Sep 29 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Chicago, Illinois

Everyone’s come across at least one photograph or piece of art that they’ve simply fallen in love with.  You may not always know why that particular landscape or portrait appeals to you so much.  It just does.  Maybe it’s the fact that the eyes of the woman in the picture look so melancholy despite the fact that she’s quite beautiful.  Or maybe it’s just the idea of infinity that you get when you look at the sea which reminds you of all the adventures waiting for you in the world.  Either way, there has to be something about the photograph that catches your eye, something that makes you pause and look at it harder.

Hunters Ridge-Kensington

Emphasizing Uniqueness

These are the kinds of photographs that we’re trying to take for you at Grey Street Studios.  Our aim is not just to produce cookie-cutter architectural photography of different model homes that always looks the same but to create a work of art that demands attention.  In order to do this, we take the unique features of each home, the thing that makes that home eye-catching, striking or distinctive and we emphasize that.

Hunters Ridge-Kensington

Creating a Certain Feel

The thing that makes your model home different from all others might be its location, its design or its interiors.  At Grey Street Studios, we consider both, the exterior and the interior of the home and we come up with architectural photographs that will embed themselves in the viewer’s imagination.  Of course, you want to emphasize the practical aspects of the home—its spaciousness, versatility, appliances etc.  However, you also want to create a picture of how the home will make a person feel.

Contact us for more information on architectural photography that will make your model home stand out from all others.

Sep 25 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Florida

Today’s home builders and real estate companies continue to leverage the power of the web, particularly when it comes to custom home virtual tours. No surprise, in light of the array of tablets and smart devices used to produce the videos.

But therein lies a host of quality issues, particularly when attempting high-end buyers. Contractors, and agents, need to push aside conventional ‘point-and-shoot’ methods. What’s needed is a professional approach to producing Custom High-End Virtual Tours.

Standard Pacific-Bradford Creek-Chesapeake

It’s not a question that virtual tours are helping move properties. In fact, a joint study by Google-National Association of Realtors (NAR) points to the expansive use of the web “in home buying.” The takeaway? Ninety percent of the buyers searched the web throughout the “home buying process.”

But, and as noted on a LinkedIn the virtual tour videos can be a real negative to making the right impressions:

“...Slow download time and lagging video streams can lose otherwise interested prospects. In some cases the property itself forces awkward angles that make filming complicated and viewing uncomfortable. It’s simply true that virtual tours are not a good idea for every property. They are, however, a great idea for some.”

Standard Pacific-Bradford Creek-Chesapeake


Marketing to the high-end buyer requires an understanding of the demographic. For the most, they don’t want to waste time ‘shopping.’ They value well-produced tours that highlight the property’s site location while capturing the home’s exterior and interior features.

Often times, a builder will ask the videographer to focus on the main attributes of the home, be it master bedroom or kitchen. Always, it’s important to showcase the high-end home’s best features and create the ambience necessary to motivate viewers to follow up.

Contact us. Discover how our ‘practiced eye’ can turn your commercial construction project, or residential home, into the realm of showcase properties.

Sep 22 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa, Florida

When it comes to architectural photography, people just think of it as another part of the process of selling a builder model home.  However, architectural photography doesn’t have to be routine.  It can be unique to the home or development that you’re trying to sell.  Rather than making your home look like any other model home, we’re here to help you make it look unique so that you can appeal to the segment of the population that you’re trying to reach.

Seven Oaks-Bella Vista

Photographs To Appeal to a Young, Hip Crowd

If you’re selling what are these days referred to as “starter homes,” your clientele is going to be on the younger side.  To appeal to a young, hip crowd, you need to do up your interiors in a way that will speak to them.  You’re not trying to project an aura of security and stability.  Instead, you’re going for creativity and fresh ideas.  So exposed brick, distressed paint, floor-to-ceiling windows and modern furniture will all help to create the kind of look that attracts young, creative types.  If your projected clientele works in graphic design, interior decoration, fashion or is simply a corporate type with an eye for the trends, s/he is sure to be attracted to this kind of home.

Seven Oaks-Bella Vista

Photographs To Appeal to Families and an Older Clientele

If your projected clientele has already settled down with a couple of kids, you know that they’re going to be looking for more space.  We can help you to enhance the amount of space you have in your builder model home with skillfully taken architectural photographs.  If your projected customers are on the older side and their kids have already left home, they’re going to be looking for less space but more of the conveniences that are necessary for other people (fewer stairs, possible elevators, ease of movement between the different parts of the home).  Once again, we can help you with architectural photographs that will make it clear to these folks that they will be comfortable in their new home.

Contact us for more information about architectural photography to appeal to your projected clientele.

Sep 15 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Washington D.C

At Grey Street Studios, we work to help builders sell their New Home Construction homes. By providing beautiful photography for both the exterior and interior of the home, we are attracting potential home buyers. Home buyers will much more likely be interested in a home that is visually appealing and will want to take time to visit the home based on appearances seen in photos. A home that is trying to sell with no photos, or with photos that lack visual appeal because of any dark shadows, or obstructions can hinder buyers from even taking time to consider it. 

How Photography Sells:

  • Removing Shadows: Heavy shadows, even in the smallest of areas can cause the home to appear dark. This does not provide a sense of warmth and comfort that allow home buyers to feel that this home could be the one. At Grey Street Studios, we work to enhance the photos to rid of those shadows with both professional lighting equipment and professional editing programs.

East Gate-Chatham

  • Removing Obstructions: There may be some sign that work is still being done to the home, or there are other obstructions in the exterior photos such as signs on the street that can distract the buyer from the overall beauty of the home. This is why, during the editing process, these obstructions are removed from view. 

East Gate-Chatham

  • Virtual Tours: The photos taken can be put in order to provide potential buyers with a virtual tour that allows them to see this home as their own. This allows buyers to get a feel for the flow of the home and see that it can be the perfect space for them. 

East Gate-Chatham

If you are interested in receiving photos for your new home construction, contact us. We have the proper tools and experience to get it done right. You will not be disappointed.