Thursday, May 25, 2017
Nov 05 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Philadelphia, PA 

New home construction is on the rise! Recent Commerce Department reporting shows an overall increase of 13.2% in housing starts since March, which greatly exceeded analyst’s expectations. Although this is expected to contribute to the economic recovery, builders know more has to happen before it’s truly time to break out the champagne. In fact, while the Commerce Department was reporting these record highs, the same L.A. Times story noted that the National Assn. of Home Builders in May was reporting record lows: in builder confidence. This is because the new home cycle is not complete until the units are sold, and people are moving into their own versions of the American dream. How can a new development stand out from all the rest and attract quality buyers? Architectural photography is the answer.

Ryland Homes- Villages at Washington Square- Tilden

Architectural photography is perfect for showcasing the exteriors and interiors of model homes and planned communities. It can highlight unique design features and available options in facades and materials. Inside, buyers can be inspired by tastefully staged rooms with window views. Offering large scale views of the development is an important perk of architectural photography. It gives potential home buyers a true to life idea of where they will be living, including amenities like parks, pools, roadways and community centers. These stunning images are ideal for single family and multifamily developments, and perfectly compliment the information in brochures and advertisements.

Ryland Homes- Villages at Washington Square- Tilden

As anyone in sales will tell you, you’re not selling the steak, you’re selling the sizzle. This could not be truer in a field like new housing development, where it can be a challenge to distinguish the features of one project over another. With building starts on the rise, savvy developers will know to turn to architectural photography to capture their sizzle and sell more units. For more information on how our architectural photography can help with your new home development, please contact us.

Oct 27 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project : Ryland Home, Phillips Creek Ranch

When you’re building new homes, your aim is not just to sell them at any cost but also to create a community that your clients will feel happy living in.  Everyone wants the best for their family and this includes homes, schools, playgrounds, walking paths, grocery stores nearby etc.  Different people have different priorities, of course.  Couples with children will want to have good schools nearby while couples without children might be more interested in entertainment options.  In both cases, you can use architectural photography to convince them that your model home is the way to go.  Here are three different ways in which architectural photography can be beneficial to you:

  • Attract more customers.  You can attract customers just by letting them know the particulars of your home such as square footage, location, number of bedrooms, type of flooring, style of construction etc.  However, there’s a great difference between just stating what your model home is like and actually showing them photographs.  Often, when people read the specifications of your model home, they may not absorb everything.  However, when they see a photo, it tends to stay in their minds.  This is why many people use images as aids to memory.

Phillips Creek Ranch- Victoria

  • Capture the home at the right time.  Another benefit of using architectural photography is that you can capture the home at the time of day when it looks best.  If the home has a great view of the sunset, you can use an architectural photograph to show this off.  It’s also possible to take a number of photographs during the day and the evening and then decide which ones look best.  When people come to see the home, they’ll only be able to see it at that particular time.  But with the help of architectural photographs, you can show them the home at different times of the day.

Phillips Creek Ranch- Victoria

  • Enhance the good points of each home.  Different homes will appeal to different sets of people.  With the help of architectural photography, you can take each different type of home and enhance its good points.  For example, if one home is cozy, with many small rooms, the right architectural photograph will bring to light its tiniest corners, allowing the customer to see exactly how they could use this space to advantage.  With larger homes, an architectural photograph can even create a panoramic vista, capturing the rooms as well as the outdoor areas and the view, all at one go.

Phillips Creek Ranch- Victoria

Contact us for more information on how architectural photography can benefit you.

Oct 23 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Key largo, Florida

There are certain benefits to giving customers the overall feel of the house.  This is something you can do with photographs taken from a distance and with aerial photography.  That first view of the house is very likely to draw the customer in.  But once they get in, you also have to show them the interior of the home and convince them that they’ll actually be happy there.  You’re not just selling the idea of the home but all the practical aspects as well.

First Impressions

Think of the process of buying a home as being similar to the process of dating someone.  The first thing you notice about them is how they look.  Are they attractive?  Are they your “type”?  This is similar to the first view of the house, taken from the exterior.  And this first impression is important.  After all, you’re not going to continue to date someone that you don’t find attractive.  Similarly, you won’t really want to explore the possibility of a house if you don’t like how it looks from the outside.

Homes by West Bay- Union Park- Key Largo

Looks vs. Personality

But first impressions can only draw you in so much.  If you don’t like your date’s personality, then you’re not going to want to see them again.  If you find that they talk too loudly, criticize you a lot and pick fights with people when they don’t have to, you may not want to stay with them no matter how beautiful they are.

Similarly, when it comes to a house, it may be beautiful from the outside and this attracts the customer at first glance.  But they also need to see that the house has the right personality for them.  It needs to have the right number of rooms.  The rooms need to be spacious.  The kitchen needs to be well-equipped.  The floors need to be well done, either in wood or carpeting.  The windows need to be well-placed so that they give enough light and look over a nice view, if possible.

Homes by West Bay- Union Park- Key Largo

Matching the House to the Customer

Different people have different requirements.  So the best you can do is give them a custom high-end virtual tour that will take them to every nook and cranny of the house, from the interiors of the closets to a close up of the roofing tiles.

When you’re getting into a relationship with someone, you may not get fully acquainted with their personality right away.  It’s something that takes time.  When it comes to a house, however, the customer can see every part of it right away and therefore make the best decision.  Contact us for more information on selling your model home with custom high end virtual tours.

Oct 20 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Jacksonville, Florida

When you begin new home construction, you do so with a certain vision in your mind.  You’re trying to create an overall picture of the home and its surroundings, whether the home is an apartment building or a house.  Maybe you’re attracted by certain architectural features.  Or maybe you’re trying to create the ideal environment to raise a family.  There are many things to consider when building a home, depending on the kind of clientele you want to attract and the image you want to project.

Courtland Partner- Aqua- Deerwood 

Project a Family Image

At Grey Street Studios, we’re here to help you extend that vision, that image of yourself and your company via architectural photography.  Depending on what type of image you want to project, we’ll be here to take the architectural photographs that correspond.

For example, if you want to project the image of a company that is building family homes, you’ll want to emphasize how a family can be made comfortable in the homes you’re constructing.  You’ll need to make the living room look homey and comfortable enough for a family.  You’ll probably also want to decorate the kids rooms in ways that will appeal to them and their parents.

We’ll help you to recreate that snug feeling in the living room that will give it the appearance of a family retreat.  Little girls’ rooms can be made to look like they just stepped out of fairy tales while boys’ rooms can combine bold colors with ease of movement.

Courtland Partner- Aqua- Deerwood 

Appealing to Singles

On the other hand, if your company is known for appealing more to singles, you’ll want to create an aura of conviviality within the home.  Whether it’s an apartment or a house, it should look like the kind of place where you’ll want to invite people over and have a good time.  It should also look like the sort of place where you could easily get to meet people.

Families and singles have different priorities and these can be emphasized through architectural photography.  Whether you think your clients are going to be raising children or dating, we can take the photographs to convince them that your new home construction is the right place to be doing so.  Contact us for more information about architectural photography, its aims and the techniques it uses to get your message across.