Friday, December 14, 2018
Jan 01 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Lithia, Florida

Successful builders usually are savvy about the time-is-money concept, and will not try to take on the marketing of their model home.

Still, they may be drawn to the idea of photographing their Builder Model Homes themselves because, after all, who else knows their home better than the hands who built it?

Granted, because they are successful builders, they often have the advantage of being able to buy the latest camera gear, thinking the equipment alone will do the job.

Mistakenly, they often go about the task by ‘shooting blindly’ from room-to-room and upstairs and outside. The fault in this strategy is multi-layered because there are so many elements comprising a successful shoot.

For instance, during certain times of the day the use of natural lighting may give that “Wow!” factor necessary to enhance key elements of the home, including the outside landscaping.

Instead, builder-photographers may not give much thought to ‘lighting.’ Instead, they rely on their new tablet, or photo app, to salvage their photos.

What’s needed in today’s competitive builder’s market is a proven architectural photographer who weaves lighting, composition and framing of each shot seamlessly; this, in such a way to leave the right photographic impression, thereby relieving the builder of time wasted away from what he does best: build quality-crafted homes.

The process often starts with the builder and the photographer sitting down to discuss the finished home. This might include looking at the plans before going to the site, or asking the builder what his philosophy is when it comes to each aspect of the construction.

Only then, can the true vision of the project come together in the photographer’s mind, allowing him to use his tools, from lenses to lighting, to deliver that vision.

Contact us. Discover why our clients recommend us, and how you’ll benefit from having truly engaging photographs, for website galleries or virtual tours.

Dec 23 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project : Southern Crafted Homes

Photographing new home construction is not a linear process of simply arriving at the site, taking photos inside-and-out and picking a few good ones for the contractor’s brochure or website.

It’s more than that, may sometimes start with sitting down with the architect of the home(s). In such instances the architectural photographer stands the chance of moving the final product to a higher level of professionalism.

Getting ‘inside the head’ of the designer of the home can be very informative by hearing how design problems were solved, and what made them decide to design the way they did.


 Walking around the project

It’s always important to know what the character of the natural light is throughout the site, and how it enhances prominent structural features inside-and-out.

What kind of effect do the shadows provide at certain hours of the day, and will they play a role in the final composition decisions?


Always, the photographer’s eye is assessing the best vantage points for the shoot. The objects he works with are defined by their shapes and how they occupy their space.

What’s the ‘point of view?’

Sometimes, the space may have to be ‘staged’ with a few people to help emphasize the space in it’s final format: brochure, website or virtual tour, for example.

The final shots.

We’ve all seen the effects of too much tweaking of a photo, be it the colors that appear saturated, or the heightened contrast.

There’s a difference between editing a photo to eliminate a formatting problem within the composition and added special effects---unless the client calls for it, of course.

Contact us to learn more. We work with developers, and residential builders, to bring the right “Wow!” factor to their projects.

Dec 17 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa,Fl
What makes great architecture? A simple answer to this question is a photographer's ability to give buildings a story. It takes a regular building, freezes it in time, and though it is frozen, gives it life by capturing it from an interesting perspective. This being said, here are the elements of great architectural photography you don't want to miss. 

In Great Architectural Photography, the Direction of Light Is Clear

Great architectural photography follows the direction of light, properly accentuating shadows, textures, and contrast in all the right places. With the right lighting, photos of your building will have well-distributed exposure from every corner.

Great Architectural Photography  Makes Use of the Wide-Angle Lens 

A wide-angle lens isn't necessary for every great photo of a building, though its width makes it ideal for framing entire buildings and, thus, entire scenes. 

Great Architectural Photography Consists of Beautiful, Converging Lines

A beautiful photo of a building always consists of converging lines. The more vertical the lines are, the better. In addition, the more distance there is between a photographer and the building, the more likely the photographer is to capture the long lines of the building.

Great Architectural Photography Has No Camera Shake

Light and motion should be still. There should be no camera shake or excessive noise. Great architectural photography is sharp and, consequently, captures your building as it truly looks in real life – just like it deserves to be. 

Want to learn more about the elements of great architectural photography? If so, feel free visit our website and/or contact us with questions. 

Dec 05 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Florida

The whole idea behind any good photography is to get someone to feel a certain way and, in the case of Custom High-End Virtual Tours, move them to that next step closer to purchasing that new home.

At first glance, many contractors may think going that route it is simply too cost-prohibitive. But once a home builder looks at the investment he already has in his finished projects, then the high-end virtual tour can be seen as a necessary---and persuasive--- marketing tool.

Ryland Homes- Orlando- Esprit Bonita

Mistakenly, many builders fail to see what’s needed when it comes to moving that just-finished home. Consequently, any unprofessional attempt to showcase that luxury home can put off buyers, thus diminishing the buyer’s perceived value of the property.

‘Unprofessional’ can mean simply taking a series of photographs using a virtual-tour template to get the ‘marketing’ done and out-of-the-way; this, to allow the builder to get back to doing what he does best: building quality-customized homes.

Ryland Homes- Orlando- Esprit Bonita

Today, because shoppers are inclined to search the Internet for their ‘short list’ of properties, construction companies have to work even smarter: the high-end buyer is usually too busy to waste their time looking at properties that are not presented professionally:  always, it’s about that first impression.

The process starts with understanding state-of-the-art lighting, and using the right equipment. What’s more, it’s not just about producing a “Wow!” tour. It’s also having the right team of web-savvy designers who can integrate the tour into the contractor’s website.  

Ryland Homes- Orlando- Esprit Bonita

The result is a richer experience for the virtual tour viewer; scenes are consistent with lighting and the right framing. Landscapes are dominant when they should be, and only the key aspects of the home are made memorable throughout the ‘tour.

Contact us to discover why you should use a high-end virtual tour to help persuade your high-end market.