Thursday, September 21, 2017
Dec 23 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project : Southern Crafted Homes

Photographing new home construction is not a linear process of simply arriving at the site, taking photos inside-and-out and picking a few good ones for the contractor’s brochure or website.

It’s more than that, may sometimes start with sitting down with the architect of the home(s). In such instances the architectural photographer stands the chance of moving the final product to a higher level of professionalism.

Getting ‘inside the head’ of the designer of the home can be very informative by hearing how design problems were solved, and what made them decide to design the way they did.

 

 Walking around the project

It’s always important to know what the character of the natural light is throughout the site, and how it enhances prominent structural features inside-and-out.

What kind of effect do the shadows provide at certain hours of the day, and will they play a role in the final composition decisions?

Lights-Camera-Compose!

Always, the photographer’s eye is assessing the best vantage points for the shoot. The objects he works with are defined by their shapes and how they occupy their space.

What’s the ‘point of view?’

Sometimes, the space may have to be ‘staged’ with a few people to help emphasize the space in it’s final format: brochure, website or virtual tour, for example.

The final shots.

We’ve all seen the effects of too much tweaking of a photo, be it the colors that appear saturated, or the heightened contrast.

There’s a difference between editing a photo to eliminate a formatting problem within the composition and added special effects---unless the client calls for it, of course.

Contact us to learn more. We work with developers, and residential builders, to bring the right “Wow!” factor to their projects.

Dec 17 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Tampa,Fl
What makes great architecture? A simple answer to this question is a photographer's ability to give buildings a story. It takes a regular building, freezes it in time, and though it is frozen, gives it life by capturing it from an interesting perspective. This being said, here are the elements of great architectural photography you don't want to miss. 

In Great Architectural Photography, the Direction of Light Is Clear

Great architectural photography follows the direction of light, properly accentuating shadows, textures, and contrast in all the right places. With the right lighting, photos of your building will have well-distributed exposure from every corner.

Great Architectural Photography  Makes Use of the Wide-Angle Lens 

A wide-angle lens isn't necessary for every great photo of a building, though its width makes it ideal for framing entire buildings and, thus, entire scenes. 

Great Architectural Photography Consists of Beautiful, Converging Lines

A beautiful photo of a building always consists of converging lines. The more vertical the lines are, the better. In addition, the more distance there is between a photographer and the building, the more likely the photographer is to capture the long lines of the building.

Great Architectural Photography Has No Camera Shake

Light and motion should be still. There should be no camera shake or excessive noise. Great architectural photography is sharp and, consequently, captures your building as it truly looks in real life – just like it deserves to be. 

Want to learn more about the elements of great architectural photography? If so, feel free visit our website and/or contact us with questions. 

Dec 05 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Florida

The whole idea behind any good photography is to get someone to feel a certain way and, in the case of Custom High-End Virtual Tours, move them to that next step closer to purchasing that new home.

At first glance, many contractors may think going that route it is simply too cost-prohibitive. But once a home builder looks at the investment he already has in his finished projects, then the high-end virtual tour can be seen as a necessary---and persuasive--- marketing tool.

Ryland Homes- Orlando- Esprit Bonita

Mistakenly, many builders fail to see what’s needed when it comes to moving that just-finished home. Consequently, any unprofessional attempt to showcase that luxury home can put off buyers, thus diminishing the buyer’s perceived value of the property.

‘Unprofessional’ can mean simply taking a series of photographs using a virtual-tour template to get the ‘marketing’ done and out-of-the-way; this, to allow the builder to get back to doing what he does best: building quality-customized homes.

Ryland Homes- Orlando- Esprit Bonita

Today, because shoppers are inclined to search the Internet for their ‘short list’ of properties, construction companies have to work even smarter: the high-end buyer is usually too busy to waste their time looking at properties that are not presented professionally:  always, it’s about that first impression.

The process starts with understanding state-of-the-art lighting, and using the right equipment. What’s more, it’s not just about producing a “Wow!” tour. It’s also having the right team of web-savvy designers who can integrate the tour into the contractor’s website.  

Ryland Homes- Orlando- Esprit Bonita

The result is a richer experience for the virtual tour viewer; scenes are consistent with lighting and the right framing. Landscapes are dominant when they should be, and only the key aspects of the home are made memorable throughout the ‘tour.

Contact us to discover why you should use a high-end virtual tour to help persuade your high-end market.

Nov 24 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project: Mattamy Homes- Triple Creek

Developers and contractors who are making plans to build a new mall, casino or a housing development often put 'site evaluation' at the top of their priority list.

What’s often needed is the kind of ‘view’ that only a professional photographer can provide from the air. For sure, aerial photography carried out by a proven firm like GreyStreetStudio can be a key element in site evaluations; this, before financing is locked in and permits are issued.

MATTAMY HOMES- TRIPLE CREEK

Documenting each stage of construction from beginning to completion establishes a sequential timeline for owners, bankers and investors. Often , the aerial shots can be used as a briefing tool as well as a method of pinpointing needed staging areas for material.

What’s more, if there are ever any issues with subs, having visual record of the site may assist in determining who’s at fault. Too, aerial photographer can be relied on to help identify any problem areas before ground is even broken.

MATTAMY HOMES- TRIPLE CREEK

Mistakenly, some contractors may see aerial photography as overkill, therefore not a necessary tool to promote their business. On the contrary, the right aerial photos, and their resultant prints, can go a long way in furthering the capabilities of the contractor either in his promotional brochures, website or on the wall of that most-favored client.

For high-end construction projects, many of the decision makers, like investors, value a collection of such photographs as they find it difficult to take the time to do a their own ‘site evaluations.’ Consequently, boardrooms, developers and contractors come to rely on aerial shots to keep them informed on the progress.

MATTAMY HOMES- TRIPLE CREEK

Much like the architectural photography of interiors and exteriors on-site, the aerial photographer must know about camera angles from the air; how sunlight will affect the overall objective of the shoot, and what altitude will work in the photographer's favor.

Ultimately, it is not about a quick flight up over the site to click a few hundred frames in hopes of capturing what the client is expecting: excellent and consistent work...on every assignment.

Contact us. Discover how we can help move your commercial construction project, or residential home, into the realm of showcase properties through on-site, or aerial, photography.