Sunday, November 19, 2017
Apr 29 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project :JBM- Mandalay on 4th

Aerial Photography is an incredible way to document and showcase architecture and landscape. One of the first applications of the airplane was aerial photography; in fact it was the main reason development of the airplane took off! Even though the classic image of World War One aviation is a massed dogfight between nimble scouts, most aerial combat revolved around reconnaissance flights. In fact, most of the early aces of the war were attached to reconnaissance units before transferring to fighters. Combat would usually consist of aircraft equipped with cameras making an intrusion into enemy airspace, and the resulting fracas between them, escorts, and interceptors. In World War II, reconnaissance became an essential part of battlefield operations. Stripped-down fighters souped up for high altitude were fitted with large, intricate cameras that allowed them to rocket through enemy territory. The photos they t ook were crucial to commanders making informed decisions.

When humans turned their attention to the vast reaches of the Arctic and Antarctic, airplanes provided the surest method of exploring these vast and inhospitable regions. British Navy Captain Robert Falcon Scott made the first flyover of Antarctica in 1902. Nine years later Ernest Shackleton took the first aerial photographs of the continent, and in 1929, U.S. Navy Commander Richard Byrd and crew became the first to fly over both poles, taking fantastic pictures all the way. These pictures helped connect the public from the world over to the exploration of these distant unknown regions.   

These days, in more peaceful times, aerial photography has become a hot hobby among licensed pilots and drone enthusiasts. As drones become more popular, they offer a cheaper alternative to owning your own airplane. With a good screen, you can see the view from on high in real-time while safely on the ground. Many pilots offer aerial tours and work with photographers to capture images of professional buildings and private residences.

Grey Street Studios, Inc. is a great example of a business that focuses on architectural work for completed model homes for the new home construction industry and master-planned communities for developers.

Contact them to learn how they can help you explore the visual reaches of your property! Whatever method you use to get up there, aerial photography can help you share the excitement and unique perspective of seeing everyday places from a high vantage point.   

Apr 14 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location:

Your listings photo is the first image an eventual buyer will see of their future home. You want it to be a captivating and memorable experience. You want them to see a home that they can picture themselves living in. Here are a few reasons why you should use architectural photography to capture that image.

Architectural photographers are professional visionaries.

They have the artistic capacity to show your home conveniently and convincingly through pictures. Which most real estate listings fail to accomplish successfully, often leaving potential buyers with less visual representation than desired. With the popularity of online real estate research, professional high quality pictures truly stand out. This also means that the potential buyers will have a better concept of how the house appears before they ever set foot in the door.

The truth is, quality photography sells.

Architectural photographers have the experience to show your houses features in the best way possible. They have crafted their art for years and know just how each type of feature looks most desirable. Professional photos of this quality will also give potential buyers a realistic idea of what your property truly has to offer them. The quality of your photos will also automatically give you an advantage against other homes listings, especially those that contain photos that fall short.

The best represented homes sell for the best prices.

Everyone wants to sell at the highest prices, but can you actually do that if you don't represent your home at its absolute best? You're home need to look amazing from every angle, even online, in order to make the top dollar sales. Paying to have an architectural photographer ensure your home looks fabulous is an easy way to maximize the value of your sale. 

Don't let your home listing photos fall short, it is important that your home always looks amazing especially online. Contact us for more information on how you can use architectural photography to maximize your home listing!

Mar 18 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder

 As a successful home builder, you’ve mainly focused on tract, or production, homes. Now, you’re about to complete your first custom home. Realizing how much more you have tied up in a single home like this high-end house, you are anxious to market it.

To start with, you though you’d use the same marketing ‘formula’ that worked when selling the ‘production’ homes: price it right, add a lot of photos on the listing page and watch the dollars come in.

But now, the stakes are higher, even though you’ve achieved a new level of construction, one that will require you to be more savvy about marketing it.

But by collaborating with an experienced architectural photography firm, like Grey Street Studios, you quickly learned just how much you didn’t know about taking interior shots. Closing the drapes to make your camera ‘work’ was simply a newbie move. Now, your gallery is filled with vibrant photos capturing dynamic angles inside with a hint of the outside landscaping as well.

What was really impressive was how Grey Street took the time to plan their shots to capture the home’s Wow! features, something that never stood out with your point-and-shoot photos.

Setting the mood, the right atmosphere and truly making your custom home a special place could only be achieved through the eyes of an architectural photographer of Grey Street’s reputation.

Contact us to learn more. We work with developers, and residential builders in showcasing their properties to sell.

Mar 04 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: 

Those first impressions in life carry over most meaningfully in the real estate industry where buyers and sellers---and builders---use their photo galleries to advance the qualities of their property to generate those all-important leads.

Factors lending themselves to professional, architectural photography might well include the following:

Consider 'natural light'…

A common procedure, when deemed appropriate, is to allow as much natural light as possible to come into the rooms. Of course, this is not a rule-of-thumb, but taking photos before “four in the afternoon” might enhance the shot when the sun is not too low.

The real pro ‘looks’ with the lens…

Most DIYers don’t think beyond get-in-and-get out to populate their photo galleries as quickly as possible in hopes of ‘snagging’ a lead or two.

The real pros will take aim through a ‘trial’ session, making sure each image they plan to shoot previews exactly how they want it. Removing cords in the photo, or adjusting other ‘gremlins’ is better to do through the camera than after the shoot.

Also, by spending time with each shot before hand, decisions on ‘vertical versus horizontal’ shots can be made more proficiently.

The ‘optimal angle’...

One ‘trick’ used effectively is to utilize the wide-angle lens. This not only makes the room look better (without distortion, of course!), but by ‘hand holding’ the camera from akneeling pose may give optimum control for the desired effect.

Give them something ‘unforgettable.’

That might entail a close-up using the right spot lighting and lens to capture features of the house representing those extra touches: crown molding in the living room, for example.

Contact us to learn more. We work with developers, and residential builders, to bring the right “Wow!” factor to their projects.