Sunday, November 19, 2017
Jul 08 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder

Many people are relying heavily on the internet and technology, probably now more than they ever have. When you have a business or you offer services, it is essential to market that business.

Architectural photographers have studied for countless hours on the art of capturing the perfect lighting. Architectural photography allows for the evolution of different perspectives, and it can be the interior or the exterior.

Regardless of where the photography takes place, you can receive many amazing images when the right techniques are used. When you use architectural photography, the perfect image can be used to showcase your homes so you can attract more potential buyers. 


When shooting the interior, it can be a bit difficult to gather all the excitement and the innovation in a single photograph. However, a photograph that is high-quality can showcase all the amazing features and developments. These photos can not only be used to attract buyers for your homes, but you may also gain the attention of designers and architects. 

If you have a website for your homes and the construction process, you can use these high-quality images. As mentioned above, people are relying heavily on the internet. So, if you have an online presence, you can increase interest, sales, website traffic, and company awareness. 

For those with artistic skills or an artistic stance, architecture is a method that allows them to express those talents. Photographs take it up a notch, and it allows them to effectively interpret their architecture in a variety of ways. Contact us if you are interested in using creativity and innovation to showcase your business's identity.

Jul 02 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: tampa, florida

Thanks to the rebound in economic conditions, high-end builders are attracting “more affluent buyers.” No doubt, this trend means more competition for that luxury dollar as buyers look for a range of amenities that often include “granite countertops, high ceilings and nailed-down hardwood floors.”

But builders eager to promote their custom-built homes may push back on letting an architectural photographer step in to administer the coup de grace to their package: a gallery for their website or promotional materials.

Instead, they may reach for their iPhone to try to capture the expanse of high ceilings, or the exterior shot at night with the landscape lighting in full glow: best to leave such subtleties to Grey Street Studios, an experienced architectural photography dedicated to helping master builders growth their businesses.

Simply put, a professional photographer understands how to ‘work with’ structures and landscapes much like the contractor who ‘sees’ beyond the blueprints to the finished home.

A critical component of architectural photography is working with scale and symmetry. Ultimately, the ‘lens’ must turn those hard, straight lines of the home’s interior into soft scenes that pull the viewer into the photo with the right balance of light and angles. The results should provide a sense of movement.

And like the master builder, it’s all about understanding the tools of the trade and applying the right technique to deliver the shot: focal lengths, bracketing and exposure lengths, to name just a few of the necessary ‘tools.

Contact us to learn more. Ask for testimonials and, of course, visuals of our work.

May 27 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: North Carolina

An aerial view isn't just a perk for the birds. In fact, using aerial photography to display your newly built model home is not just a nice feature—it is essential if you wish to build a stronger foundation between your homes and your clients. There is as much benefit for you as for your client to use aerial photography.

1. Convenience

Consumers typically want to know everything about their product before purchasing it. Having features for your online consumers, especially aerial photographs, take away one typically necessary step for many buyers. If they wanted to know what the house looked like fully, and you only had a typical, lower angle view of it, they would have to come to the building or house and peruse it themselves. That might stop them from buying at all!

2. Quality

If building homes is your passion, and you believe in your product, then you should also want to show your work off! You want to show your customers what they will be purchasing. Using aerial photography will better display your work, giving consumers who may have once unknowingly overlooked their perfect fit the chance to see what you are offering.

3. Trust

If you watch Law and Order you know that the more evidence the prosecution has, the more likely they are to catch the right perp. That same concept applies to your homes. The more you show of your product, the more likely the customer will trust that you have the right product and that you are the right person to help them.

Aerial photographs of your buildings are not just an additional feature, they can become a staple in your business. It is important to rise above the plain, typical options and give your customers they quality they want. After all, you want to show them that you and your product are worth it.

If you wish to learn more about aerial photography or how it can benefit you, contact us here.

May 06 2015
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Dallas, Texas

When you're advertising your newest property, whether it's a single dwelling or an entire neighborhood, you want the best value possible for your dollar.  Your advertising package is already reaching a number of people; why consider custom high-end virtual tours along with the rest?  

Custom high-end virtual tours present a number of advantages, many of which you might not have considered.  For example:

Virtual tours allow you to show the property in its best light.  Sometimes, weather concerns, construction, or other difficulties prevent you from showing potential buyers the best the property can be.  When you put together a virtual tour, you have the ability to present everything at its best.  

Virtual tours are a convenient, always-available open house.  With tours that are available on mobile devices or full-screen on a computer, potential customers can view the listing any time they want.  Allowing customers to interact with the listing--including checking out such details as floor plans--can help increase traffic to each listing.   

Virtual tours show the highest standard of quality.  Technological engagement and attention to detail throughout the virtual tour will help engage your client base and increase the odds that they'll think favorably of your new location.  

Virtual tours are an always-available alternative that can be viewed by anyone, anywhere.  In today's busy, driven society, people don't always have the time to come by in person to walk through each property that they're considering.  With a custom virtual tour, they can walk through the property from the comfort of their own home or office, which makes it more convenient for everyone concerned.  

Ready to get started with your own virtual tour?  Contact us to discuss rates and ask any questions you might have.