Monday, October 23, 2017
Dec 05 2014
Article by: Tampa Architectural Photographer Brian Swartzwelder
Project Location: Orlando, Florida

The whole idea behind any good photography is to get someone to feel a certain way and, in the case of Custom High-End Virtual Tours, move them to that next step closer to purchasing that new home.

At first glance, many contractors may think going that route it is simply too cost-prohibitive. But once a home builder looks at the investment he already has in his finished projects, then the high-end virtual tour can be seen as a necessary---and persuasive--- marketing tool.

Ryland Homes- Orlando- Esprit Bonita

Mistakenly, many builders fail to see what’s needed when it comes to moving that just-finished home. Consequently, any unprofessional attempt to showcase that luxury home can put off buyers, thus diminishing the buyer’s perceived value of the property.

‘Unprofessional’ can mean simply taking a series of photographs using a virtual-tour template to get the ‘marketing’ done and out-of-the-way; this, to allow the builder to get back to doing what he does best: building quality-customized homes.

Ryland Homes- Orlando- Esprit Bonita

Today, because shoppers are inclined to search the Internet for their ‘short list’ of properties, construction companies have to work even smarter: the high-end buyer is usually too busy to waste their time looking at properties that are not presented professionally:  always, it’s about that first impression.

The process starts with understanding state-of-the-art lighting, and using the right equipment. What’s more, it’s not just about producing a “Wow!” tour. It’s also having the right team of web-savvy designers who can integrate the tour into the contractor’s website.  

Ryland Homes- Orlando- Esprit Bonita

The result is a richer experience for the virtual tour viewer; scenes are consistent with lighting and the right framing. Landscapes are dominant when they should be, and only the key aspects of the home are made memorable throughout the ‘tour.

Contact us to discover why you should use a high-end virtual tour to help persuade your high-end market.